Mumbai: BurdaLuxury, a media and lifestyle content company, has announced the appointment of Santu Misra as Creative Director at Large for Lifestyle Asia India and Travel + Leisure India & South Asia. The appointment is effective immediately and marks a strategic step forward in the company’s video-first evolution across its flagship lifestyle brands.
In his new role, Misra will lead the creative vision, content execution, and brand storytelling initiatives for Lifestyle Asia India while also spearheading high-impact campaigns for both brands. His focus will be on building culturally relevant narratives and video-led formats that engage modern, experience-driven audiences. Misra will work in close collaboration with editorial and social media teams to craft content that reflects the evolving sensibilities of the Indian consumer.
“I am thrilled to be joining BurdaLuxury. We’re at a cultural and creative inflection point in India. For both Lifestyle Asia and Travel + Leisure, the opportunity is to shape the future of storytelling through dynamic formats, inclusive narratives, and elevated aesthetics. My goal is to create content that doesn’t just follow trends — it sets them,” said Santu Misra on his new role.
The move comes at a time when BurdaLuxury is expanding its regional footprint and intensifying efforts to reimagine storytelling through the lens of local culture, luxury, and travel.
“India continues to be one of our most exciting growth markets,” said Björn Rettig, CEO of BurdaLuxury. “Not only because of its economic momentum, but because of the sheer creative energy that defines this region. As we look ahead to the launch of a new brand in the near future, Misra’s appointment reflects our commitment to building editorial powerhouses that shape the region’s cultural conversations.”
Misra brings with him over a decade of experience at the intersection of editorial innovation, fashion, and digital content in India. He has played a pivotal role in shaping India’s modern influencer and content ecosystem. As Digital Creative Director at Times of India, he helped transform iDiva into a viral content hub with hit properties like South Delhi Girls. He later co-founded Fetch Consulting, where he led successful influencer marketing campaigns for top-tier brands.
