New Delhi: BYJU’S, the leading edtech company celebrated the one-year anniversary of its social impact initiative Education For All and its powerful journey of empowering 3.4 million children from underserved communities across India. To commemorate this milestone, BYJU’S has launched an impassioned digital film that explores the reach, journey, and phenomenal positive changes that Education For All has brought to the lives of children in the remotest parts of the country through digital learning.
Launched a year back, BYJU’S Education for All focuses on bridging the educational and digital divide across the country by making quality learning accessible to children in need. With 110+ NGO partners and programs launched in 26 states, this initiative has been working towards bringing a positive change at the grassroots level within a year of its launch.
No society can hope to achieve its sustainable development goals without empowering vulnerable communities with education. The BYJU’S Education for All film is rooted in the company’s belief in the democratization of education to enable every child with the opportunity to learn. This film showcases BYJU’S larger vision to transform the lives of over 10 million students in India by 2025, by reaching the length and breadth of the nation, to create a holistic ecosystem of digital learning.
This film has been conceptualized and created by BYJU’S internal brand team. Panning and tilting across the scenic views of Uri in Kashmir to the panoramic white deserts of Kutch to the hinterlands of Sundarbans, the film is shot across Sonmarg, Jaisalmer, Alupuzzah etc for over 120 hours along with 1000+ beneficiary students. The film’s music follows along with the unique rhythm of the mathematical ‘table of 2’, and is rendered artfully by actor-singer Raghubir Yadav. The music, composed by Sneha Khanwalkar, aims to capture the innocence and hope of young children for a better tomorrow.
Talking about the film, Vineet Singh, VP- Brand and Creative Strategy, BYJU’S said, “In India, education is of utmost importance and is one sector where efforts to empower and bring change can be truly catalytic. We feel delighted to have conceptualized and shot this inspiring and heart-warming film that commemorates the one-year milestone of Education For All. It is a small glimpse of the impact that we have created in the lives of 1000s of students by leveraging technology to break the learning barriers. The film was shot across the country with students who are real beneficiaries of the initiative (and not actors) as we wanted to capture their true emotions of being happy and content with access to quality education.”
Mansi Kasliwal, VP – Social Initiatives, BYJU’S added, “We launched BYJU’S Education for All (EFA) a year ago and it is only during the shoot of this film we saw and experienced the true impact that we have created first hand. The film along with its intricacies reflects our vision for the communities, their languages, cultures, and the common goal to help every student of India. Our team has meticulously shot this film across varied terrains, with 1000+ kids and their parents – to communicate and celebrate the hope these kids possess for a brighter future. Furthermore, our partnerships with leading Non-Profits in India have strengthened our mission to continue creating a difference for students in India, and encouraged us to contribute to India’s transformation in the sphere of digital learning. Over the last year, we have reached 3.4 million students and we have revised our 2025 vision to empower 10 million children from 5 million. Our efforts are showing results and we will continue to play a role in ensuring their learning journey continues.”
Through this film, BYJU’S aims to elucidate upon the prevailing digital divide in India and how through EFA, the company is working towards a common goal to make education equal, inclusive, and accessible for students, globally. BYJU’s with over 110 Non-Profit Organizations along with government bodies like NITI Aayog are working towards the democratization of education and enable every student with equitable, accessible, and affordable education. The COVID-19 pandemic halted the stream of learning for millions of students, especially those in remote locations with limited access to the internet.
