Mumbai, July 30, 2024: AI & Analytics firm C5i has acquired Analytic Edge, a leading provider of AI-based marketing analytics solutions. Established in 2015, Analytic Edge (AE) delivers advanced analytics for marketing and sales effectiveness, generating approximately $10 million in annual revenue for FY24. With global operations in Singapore, India, the US, Europe, Japan, and Brazil, AE serves top consumer packaged goods companies and social media platforms.
This acquisition aligns with C5i’s goal to reach INR 1,000 crore in turnover and strengthen its marketing analytics, insights, and optimization capabilities. The merger will combine C5i’s expertise in AI and analytics with AE’s Qube platform, enhancing end-to-end solutions in marketing, customer, omnichannel, and supply chain analytics.
Ashwin Mittal, Chairman and CEO of C5i, stated, “Analytic Edge aligns with our core values of customer obsession, innovation, trust, empowerment, and collaboration. Their powerful AI and predictive capabilities complement our mission to deliver superior outcomes.”
Rahul Budhraja, CEO of Analytic Edge, added, “C5i’s innovative AI solutions and client-centric approach make them an ideal partner. This integration will advance our platform and unlock new opportunities for our customers.”
