Tata Mumbai Marathon, promoted by Procam International, has onboarded Mondelez India’s Cadbury Fuse as its Snacking Partner.
The World Athletics Gold Label Race is scheduled for 15th January 2023 and will be flagged off from Chhatrapati Shivaji Maharaj Terminus (CSMT). After a hiatus of two years due to the COVID-19-induced pandemic, the marathon is now back to its form.
Nitin Saini, VP Marketing, Mondelez India, “We are thrilled to be part of the Tata Mumbai Marathon and rest of the upcoming series of running events. Marathons are no easy tasks and with Cadbury Fuse as an official snacking partner, we want to make sure that this prestigious run is uninterrupted by any kind of hunger pangs. A Fuse bar will be the perfect snack for runners to rejuvenate and beat the hunger. We hope this will be yet another successful season of energizing people across the city and the country.”
Vivek Singh, Jt MD, Procam International, “We have always believed in bringing collaborations that are more than just a partnership on paper. The Tata Mumbai Marathon has established itself as the ideal experiential platform, and it is encouraging to have Mondelez, a global brand, join us. We hope that this association is the beginning of a long-standing relationship.”
