Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 33 against week 32. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
The undisputed leader Ministry of Health & Family Welfare this week to leads the category followed by Colgate Dental Cream on the 2nd spot and for the 3rd spot this week we have a new entrant National Integration. For the last two spots we see previous week’s player Amul Products and new entrant Mountain Dew.
Most Watched:
This week for the first two spots in this category we have new entrants Indigo Polymer Putty & Bandhan Bank Business Loans. Previous week’s players that is Vicks Vapourub and Vicks 3 IN 1 secure the 3rd and 4th spot, while the 5th spot is secured by new entrant Colgate Dental Cream.
Most Liked:
Previous week’s players that are VWash Plus, TVS Two Wheeler Range, Dettol Toilet Soaps, Cadburys Dairy Milk Chocolate and Goodnight Gold Flash are replaced by new entrants this week that is Vicks 3 IN 1, Colgate Dental Cream, Head & Shoulders Dandruff, ENO and Tide Ultra.
