Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 32 against week 31. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
This week too we see the undisputed leader Ministry of Health & Family Welfare leading the category followed by Colagte Dental Cream and for the 3rd spot this week we have previous week’s 2nd spot holder Whatsapp. For the last two spots we see previous week’s player Dettol & Moms Soap and new entrant Amul Products.
Most Watched:
This week for the first two spots in this category we have OPPO Reno Pro4 and Vicks Vapourub. Vicks 3 IN 1 moves up and secures the 3rd spot this week while for the last two spots we have new entrants Whisper Choice Ultra XL and Head & Shoulders Dandruff.
Most Liked:
This week for the Most Liked category we see new entrant VWash Plus followed by new entrants TVS Two Wheeler Range and Dettol Toilet Soaps on the 2nd and 3rd spot. For the last two spots we have previous week’s 3rd spot holder Cadburys Dairy Milk Chocolate and new entrant Goodnight Gold Flash.
