New Delhi: Campus Activewear Ltd., a Sports and Athleisure Lifestyle brand, has taken a bold step into the future of digital marketing by collaborating with India’s first AI travel influencer, Radhika Subramaniam. The six-day campaign positions Campus as one of the earliest footwear brands in India to experiment with AI-led storytelling, reinforcing its role as a cultural innovator for Gen Z and millennial consumers.
The partnership embodies Campus’ ethos of “Move Your Way”, spotlighting how technology and creativity can merge to inspire individuality and self-expression. Radhika’s story—leaving behind a conventional corporate career to embrace travel, culture, and discovery—aligns seamlessly with the brand’s philosophy. Her journey, from symbolic leaps like paragliding to exploring hidden markets and culinary trails, reflects how movement can be both an outward adventure and an inner expression of self.
Highlights from the campaign are showcased across multiple Instagram posts and reels, blending aspirational storytelling with relatable cultural experiences:
By embracing AI-led storytelling, Campus underscores its position as a future-ready brand, creating digital-first narratives that resonate with young audiences. At its core, the campaign reaffirms the brand’s commitment to Move Your Way—empowering individuals to define movement on their own terms while celebrating innovation, culture, and self-expression.
Campaign 1:
View this post on Instagram
Campaign 2:
View this post on Instagram
Campaign 3:
View this post on Instagram
Campaign 4:
View this post on Instagram
Campaign 5:
View this post on Instagram
Campaign 6:
View this post on Instagram
