Canara HSBC Life Insurance concludes third season of ‘Depend on Insurance’, with their fifth and final episode live on the company’s social media platforms. The new season was centered on the theme of ‘Life Lessons from Parenting’ anchored by veteran actor Neena Gupta.
Canara HSBC Life Insurance had introduced ‘Life Lessons from Cricket’ hosted by Sanjay Manjrekar in Season 1 and ‘Life lessons from the Battlefield’, hosted by ex-Army Major Gaurav Arya in Season 2. The third season brought one of the most celebrated and interesting personalities, Neena Gupta, to share life experiences and narrate stories that showcased how parents are the strongest anchors and foundation of everyone lives. Through the campaign, Canara HSBC Life Insurance aims to reflect the similarity between our life’s support systems our parents, on whom we can depend on and trust completely. On similar lines, the series reinforces Canara HSBC Life Insurance’s positioning as a dependable insurance partner.
Conceptualized along with content partner Momspresso.com the series featured five episodes around the theme ‘Life Lessons from Parenting’. Neena Gupta, the model of a resilient single mother, discussed how the most reliable and effective insurance for children are their parents.
Anuj Mathur, MD & CEO, Canara HSBC Life Insurance says, “We launched the ‘Depend on Insurance’ campaign three years ago with a highly successful series on ‘Life Lessons from Cricket’ and ‘Life Lessons from Battlefield’ that brought home the message about the importance of dependability in uncertain times. And this year, we are proud to take forward the same message through the incredible stories of Indian personalities and showcase the trust and dependability they share with their parents”.
Tarannum Hasib, Chief Distribution Officer, Canara HSBC Life Insurance adds “In our latest season of Depend on Insurance we have highlighted how no relationship is as pure and trustworthy as the one we or anyone else in the world share with our parents. The best part about the third series is that every video depicts a wonderful story about resilience demonstrated by different personalities and their parents. We are delighted by the response to the series and will continue building content that resonates with our target audience in an engaging manner, Neena Gupta as a face of our campaign certainly defines dependability and resilience being single parent.”
