New Delhi: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has unveiled its latest brand campaign featuring celebrated Indian cricketer Jasprit Bumrah and renowned media personality Sanjana Ganesan. This emotionally resonant campaign aims to underscore the enduring value of promises and highlights the brand’s positioning as a trusted “Promises ka Partner.”
Building on the real-life chemistry between Bumrah and Ganesan, the campaign features two compelling films that explore the depth of long-term commitments, family values, and legacy building. Rooted in authenticity, the campaign captures heartfelt conversations between the couple, drawing attention to how the promises we make—not only shape our relationships—but also safeguard our futures.
In one of the TVCs, Jasprit reflects on the transient nature of fame and the permanence of personal commitments. His introspection is grounded by Sanjana’s presence, which provides emotional depth and demonstrates the strength of mutual support in life’s journey.
Speaking about the campaign, Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer- Alternate Channels, Canara HSBC Life Insurance, said, “At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life’s promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises.”
Jasprit Bumrah added, “Canara HSBC Life Insurance’s philosophy of being a ‘Promises ka Partner’ resonates with me on a personal level. In both cricket and life, it’s the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It’s a message I believe in deeply.”
Shoojit Sircar, who directed the brand films, shared, “It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn’t been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand’s clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership.”
Targeted at young couples, modern families, and financially aware audiences, the 360° campaign rollout spans television, digital platforms, social media, and radio. It has been conceptualized and executed by PRAVIS Consulting, with a strategic focus on reframing insurance as a symbol of empowerment and enduring care.
