With 19 shortlists across Direct, Outdoor, Social and Influencer, Mobile, Brand Experience and Activation, Media and Creative E-Commerce, Dentsu Aegis Network has emerged on top of the India tally at Cannes Lions 2019.
Dentsu Webchutney’s work for Swiggy Voice of Hunger has 10 shortlists spread across Social and Influencer (4), Direct (4) and Mobile (2); its work on Flipkart for Hagglebot has 5 shortlists across Media (1), Brand Experience and Activation (2) and Creative E-Commerce (2); and its work for URI received two shortlists, one in the recently concluded Entertainment category, and one in the PR category.
This puts Dentsu Webchutney well in the lead among Indian agencies at Cannes; and among the highest across the Dentsu Aegis Network globally.
Ashish Bhasin
Meanwhile, Dentsu Impact’s work titled ‘Complete’ and ‘Repaired’ done for Benson Polymer’s Polyfix Instant Glue were shortlisted in Other FMCG sub-category.
Commenting on the network’s performance, Ashish Bhasin, CEO Greater South and chairman and CEO India, Dentsu Aegis Network said, “After demonstrating business excellence and dominance in digital, Dentsu Aegis Network is now dominating creative too, so it feels great. It is a great feeling to be leading the country in number of shortlists. We have 19 shortlists spread between Dentsu Webchutney and Dentsu Impact. It is time to recognize that creativity is not the forte of some old-world legacy agencies. Young new world agencies are now claiming their right in India. This is the baseline of that. Having built business leadership in digital, over the last couple of years we increased the focus on creative because we want to be digitally ahead but creatively led. Now, that is starting to pay dividends because we have these many shortlists.”
