In shortlists announced as of 18 June in multiple categories of the Cannes Lions International Festival of Creativity 2023, a total of 43 Indian entries (including those entered jointly) are in the race for metal.
As the festival kicks off today, Leo Burnett (13), Dentsu (8), Talented (7) lead Indian shortlists.
Different units of FCB India (6), DDB Mudra (2), Mindshare (2), Wondrlab, BBDO, Brand David, Studio Eeksarus and Hungry Films are also in the hunt for a Cannes Lion. Ogilvy is the lone contender in the Glass Lions category from India.
The Indian entries among shortlists by category are as follows.
Outdoor Lions (Winners on 19 June)
- Suraksha Ka Teeka for Mortein by Dentsu Creative Gurgaon
Print & Publishing Lions (Winners on 19 June)
- Why is this a Swiggy ad? By Talented Agency Bengaluru
Radio & Audio (Winners on 19 June)
- The Unheard Playlist for Spotify by Wondrlab Mumbai
Design Lions (Winners on 20 June)
- The Everything Book for Vedantu e-learning by Dentsu Creative Gurgaon
Film Craft Lions (Winners on 20 June)
- JSW Steel – Always Around by Studio Eeksaurus Mumbai
- Ode to Mumbai / ACKO Loves Mumbai for Acko General Insurance by Hungry Films Mumbai
Industry Craft Lions (Winners on 20 June)
- Untangling the Politics of Hair for Stir Magazine by FCB India Gurugram (3)
- The Everything Book for Vedantu e-learning by Dentsu Creative Gurgaon (2)
Entertainment Lions (Winners on 20 June)
- Airtel 175 Replayed by Leo Burnett Mumbai (4)
- Chatpat SOS Children’s Villages by FCB Chicago / FCB Kinnect Mumbai/ FCB India Gurugram
- Tr For Teacher for Navneet by FCB Interface Mumbai and FCB Sao Paulo
Entertainment Lions For Gaming (Winners on 20 June)
- Machinegun Mouth for BattleGround Mobile India by DDB Mudra Group Mumbai
Entertainment Lions For Sport (Winners on 20 June)
- Airtel 175 Replayed by Leo Burnett Mumbai (2)
Direct Lions (Winners on 21 June)
- #BringBack2011 for Oreo India by Leo Burnett Mumbai
- Or Travel on Cleartrip by Talented Agency Bengaluru
Media Lions (Winners on 21 June)
- Or Travel on Cleartrip by Talented Agency Bengaluru
- Suraksha Ka Teeka for Mortein by Dentsu Creative Gurgaon (3)
- No Pressure Delivery for Ralco by BBDO India
- The Everything Book for Vedantu e-learning by Dentsu Creative Gurgaon
- The Missing Chapter for Whisper by EssenceMediacom and Leo Burnett
- Trixy Cinegame – Bring Alive Three Layers of Fun for Kwality Walls Trixy by Mindshare Mumbai
- Thumbstopping Beauty Biases for Dove by Mindshare Mumbai
PR Lions (Winners on 21 June)
- Why is this a Swiggy ad? By Talented Agency Bengaluru
- Airtel 175 Replayed by Leo Burnett Mumbai
- #BringBack2011 for Oreo India by Leo Burnett Mumbai
- Tr For Teacher for Navneet by FCB Interface Mumbai and FCB Sao Paulo
Social & Influencer Lions (Winners on 21 June)
- Why is this a Swiggy ad? By Talented Agency Bengaluru (3)
- MTV Bothard by DDB Mudra Group Mumbai
- #BringBack2011 for Oreo India by Leo Burnett Mumbai (2)
- The Great Celebrity Hack for Burger King by Leo Burnett Mumbai
- Fiama Talking Memes by Brand David Communications Mumbai
Creative B2B Lions (Winners on 21 June)
- Lay’s Smart Farm by Leo Burnett Mumbai / Cropin Bengaluru
Creative Data Lions (Winners on 21 June)
- Airtel 175 Replayed by Leo Burnett Mumbai
- Lay’s Smart Farm by Leo Burnett Mumbai / Cropin Bengaluru
Brand Experience & Activation
- Airtel 175 Replayed by Leo Burnett Mumbai
- The Responsible Manhole for TVS Motors Company by Dentsu Creative Mumbai
- The Everything Book for Vedantu by Dentsu Creative Gurgaon
- Suraksha Ka Teeka for Mortein by Dentsu Creative Gurgaon
Glass: The Lion for Change
- The Beauty Report Card #StopTheBeauty Test by Ogilvy Mumbai
