Mumbai: Canon India, in collaboration with Dentsu Creative Webchutney, has unveiled its new campaign titled ‘Go Beyond’ for its printer range, ushering in a fresh and bold narrative that redefines the role of printing in the lives of today’s dynamic and creative generation.
The campaign is a call to action for young India to imagine, create, and push boundaries—positioning Canon printers not just as functional devices, but as essential tools of self-expression and innovation. With vibrant visuals and an energetic soundtrack, the campaign encourages students, entrepreneurs, artists, and professionals alike to embrace creativity and bring their boldest ideas to life.
The ‘Go Beyond’ campaign transforms printing from a utility into a powerful extension of imagination. Canon’s advanced printing solutions are now portrayed as enablers of meaningful creativity—whether it’s making projects, building businesses, or expressing identity through design and print.
The campaign is live across digital platforms including social media, video content, and creator-led storytelling, ensuring deep engagement with today’s digitally-savvy audiences.
“At Canon India, we have always believed in empowering our consumers with technology that not only simplifies their lives but also inspires them to push boundaries. With the launch of the ‘Go Beyond’ campaign, we are reimagining the role of printers in today’s dynamic world – where creativity is currency, and ideas deserve to be brought to life in the most impactful way. Whether it’s for young students, entrepreneurs, artists, or working professionals, Canon’s printing solutions are designed to fuel imagination and enable self-expression at every stage. This campaign is a celebration of that spirit – to dream big, print bold, and go beyond,” said C Sukumaran, Senior Director, Product and Communication, Canon India.
Ujjwal Anand, Managing Partner – North, Dentsu Creative Webchutney, added, “With ‘Go Beyond’, we wanted to bring alive Canon’s spirit of constantly moving forward – always building, always creating, always evolving. Canon has always connected with those who think differently and do more, and this was our way of speaking to a generation that’s driven by curiosity and creativity. At Dentsu Creative Webchutney, we build ideas rooted in culture and shaped by people. ‘Go Beyond’ is for those who wake up with ideas and chase them till they are real. It is a story of ambition, belief, and the joy of making something meaningful. We are proud to have shaped this journey with Canon – one that is full of energy, imagination, and intent.”
