New Delhi: Canon India today launched a regional ad campaign titled ‘Weddings by Canon’, in key markets of Kerala, Tamil Nadu, Andhra Pradesh, and Telangana in the first phase. Unveiled by Mammootty, an avid Canon user himself, the TVC strengthens the brand’s commitment towards the wedding photography segment.
Through this campaign, Canon will reach out to the “Just Born Couple” who are in the midst of planning one of the most memorable days in their life. The campaign highlights the crucial role of wedding photographers in capturing their wedding moments. Canon empowers wedding photographers and filmmakers to capture such moments in all their glory.
Leading photographers and filmmakers worldwide use the latest Canon digital cameras and lenses which are acclaimed for their precision optics, high-speed processing, top-notch AF tracking capabilities, and incredible low light performance.
The ad film has been shot in Kerala which is one of the most sought-after wedding destinations in the country with its mist-clad mountains, beautiful beaches, and serene backwaters.
Speaking on the campaign, Manabu Yamazaki, President & CEO, Canon India said, “India is a diverse country with vibrant cultures and weddings are the perfect epitome of the same; moments that are worth celebrating and capturing.At Canon India, it has been our constant endeavor to encourage and enable users to preserve their cherished memories for a lifetime. Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to be married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”
Further elaborating on wedding photography and the campaign, C Sukumaran, Director- Consumer Systems Products and Imaging Communication Products said, “At Canon, we take pride in being a brand that is always a part of all the special moments of consumers in India, especially weddings! Indian weddings offer a visual appeal like none other – they are vibrant and celebrate the emotional union of not just the bride and the groom but also of two families coming together. Canon’s entire camera ecosystem is built in such a way that it provides flexibility as well as a variety of features to couples that are ideal for capturing their milestone. As weddings today become a combination of modernity and traditions, today’s consumers are very clear of every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”
Ad Film Credits& Cast
The ad has been conceptualized by Lights On Production Houseandstars many bigwigs of the Malayalam and Tamil film industry.
- It has been directed by Jismon Joy, who has had several box office hits in Malayalam cinema with movies such as Bicycle Thieves, Sunday Holiday and Vijay SuperumPournamiyum.
- Bringing soul to the ad film with his melodies is Filmfare award-winning music director, Kailas Menon.
- The still photographer of the campaign is Canon EOS Maestro, Reji Bhaskar who is a popular celebrity fashion photographer
- Playing the bride is the alluring Mahima Nambiar who is a famous Tamil and Malayalam actress, and the groom is played by Govind Padmasoorya, popularly known as GP who is a television presenter and actor in Malayalam films
With the ongoing pandemic, the wedding industry has been severely impacted in India. While the scale of wedding celebrations has gone down, however, the pandemic has not deterred the people from the celebrations, even if they have to compromise on the grandeur of the phenomenon known as the ‘Big-fat Indian Weddings’. Unlike India, there is no other country that paints such a vivid celebration of weddings with all its cultural diversity and is an assortment of ceremonies and functions. These celebrations when captured through photographs, later become one of the most cherished memories in everyone’s lifetime.
Building on over three decades of continuous EOS innovation, Canon has a variety of cameras and lenses which offer unimaginable creative possibilities and allow each wedding shot to be captured like a piece of art.
