India: Canva has launched its brand marketing campaign ‘Dil Se, Design Tak’ in India, emphasizing hyperlocal integrated marketing to engage diverse Indian users effectively.
India, with a thriving creator community, is Canva’s fifth-largest market, showing significant growth in 2023. Over 120 Indian creators are in the Canva Creator Program, and the Canva for Freelancers community in India has 240,000 members, reflecting the increasing need for visual communication among knowledge workers and freelancers.
Canva’s ‘Dil Se, Design Tak’ campaign showcases Canva’s ability to turn ideas into reality, inspiring creativity from individuals in all sectors in India. Whether it’s team collaborations or impactful presentations, Canva democratizes design for students, teachers, entrepreneurs, and organizations.
With the launch of this brand marketing campaign, Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings.
Chandrika Deb, Growth and Marketing Lead for Canva India said, “In today’s world of work, effective visual communication is crucial. At Canva, we’ve seen first-hand how visual communication empowers teams to express ideas clearly, increase collaboration, and supercharge innovation. To demonstrate our commitment and build a truly local brand in India, we launched this campaign to highlight how Canva is leading the charge when it comes to visual communication at work. ‘Dil Se, Design Tak’ reminds us all that there’s a designer in each and every one of us, and our creativity can flourish at work and in everyday life, with Canva.”
Collaborating with OML Entertainment, the campaign showcases Canva’s brand proposition through brand films that integrate product messaging, presented across TV and digital platforms.
