Captain Steel India Limited, India’s innovative steel manufacturer, has appointmented of Amar Prakash as its National Head – Marketing and Strategy (SLM). Prakash has 20 years of marketing leadership experience, adept at managing large teams and creating innovative strategies across various sectors nationally.
In his new endeavour with Captain Steel India Limited, Prakash will work on bringing the TMT category closer to consumers, increasing its involvement and enhancing the Brand Equity of Captain Steel. He aims to use consumer and trade insights for sales & marketing, develop a communication strategy, and accelerate the national presence of Captain Steel India Limited.
“Mr Amar Prakash’s expertise in diverse categories will be instrumental in elevating Captain Steel to a leading national platform, aligning with our vision for innovative products and winning markets with a strong customer-centric approach”, said Mr Abinash Mishra, Chief Marketing Officer, Captain Steel India Limited.
“I eagerly look forward to this exciting journey with Captain Steel India Limited”, said Mr Amar Prakash.
In his previous role at Dalmia Cement (Bharat) Limited, Mr. Amar Prakash played a key role in transforming ‘Konark Cement’ into a leading brand, transitioning from a commodity to a prestigious one. He successfully repositioned ‘Konark Cement’ and introduced ‘Konark DSP,‘ later upgrading it to ‘Dalmia DSP,’ showcasing his versatile leadership in marketing and strategy across various business areas.
Prakash excelled in Cement, Telecom, and Advertising at Dalmia Cement (Bharat) Limited, Reliance Communications Limited, and Sistema Shyam Teleservices Limited. His deep understanding of consumer needs and rural marketing drove brand success. Amar pioneered innovative strategies with process efficiency.
