Mumbai: Carnival Cinemas multiplex chain launched ‘Carnival Select’ today at the inauguration of Carnival Select Lounge at the iconic Carnival Cinemas IMAX Wadala. Carnival Select is an exclusive loyalty program that will be available at select marquee Carnival Cinemas designed to enhance the moviegoers experience every time they visit.
Carnival Select, an annual membership program offers a ‘Carnival Select Platinum Card’ with exclusive benefits apart From a rewarding movie experience. The program offers the following benefits:
- Members will have complete access to Carnival Select Lounge across India, even for non-movie goers
- Earn and burn points instantly across all Carnival Cinemas
- Enjoy instant benefits worth 1000/- as a part of each new Platinum Membership
Carnival Select Lounge has been brought together by our esteemed partners – Pepperfry, Paytm and Tea Villa. As a part of this concept, each brand has crafted a unique proposition especially for Carnival Cinemas. Our lounge experience is designed by PepperFry, our Café Concept is by Tea Villa and our dynamic Loyalty Program is offered by Paytm. As a brand, Carnival stays true to its vision of constantly innovating and making the cinema experience more enjoyable to everyone.
Dr. Shrikant Bhasi, Chairman and Founder of Carnival Group said, “We at Carnival Cinemas aim to provide our patrons an experience that will translate beyond watching just a movie. The Carnival Select program is designed to make our loyal patrons feel special during each visit to our cinemas, a concept that also provides value added benefits in various social touch points of their lives.”
Talking about the partnership, Madhur Deora, CFO & Senior Vice President – Paytm said, “We are excited to grow our relationship with Carnival Cinemas as the exclusive Loyalty & Reward Partner for the Carnival Select lounge program. We are focused on delivering an end-to-end experience to our users, both online on the Paytm app and offline at the cinemas. This innovative loyalty programme will help us make watching movies at the theaters more rewarding.”
“We are excited to extend our Studio concept to Carnival Select Pepperfry Lounges. Through this, millions of movie-goers across key cities will be able to experience our differentiated range of furniture. We’re certain that our Lounges will let people have a good time and add to the joy of a movie-outing. We’re looking forward to reaching out to audiences across 100 cinemas in the coming months as we strengthen this partnership,”said Mr. Hussaine Kesury, Chief Category Officer, Pepperfry.
Mickey Panjwani, Managing Director and Roopanshi Bhatt, Director, Tea Villa further added, “We are thrilled and gratified to join hands with one of the largest multiplex chain operators in India, Carnival Cinemas. Going to cinemas will be an experience for people. Moving ahead, we plan to deepen our alliance and expand our footprint to 100 cinemas across the country with Carnival Cinemas and even internationally. We look forward towards this alliance and to set new benchmarks in the entertainment industry.”
Known for introducing diverse entertainment engagement activities, Carnival Cinemas has been gaining humongous popularity amongst its patrons and intends to continue to grow among its consumers.
