Gurugram: CARS24, an autotech platform, has announced its expansion into the new car segment with New Cars, a smarter and more transparent way to buy a brand-new vehicle. The initiative simplifies the car-buying process by offering a single, seamless platform where buyers can access real on-road prices, compare models, book test drives, and explore financing options—all without multiple showroom visits or negotiations.
With New Cars, CARS24 is transforming the way Indians purchase vehicles, aligning with its vision of Better Drives, Better Lives by making car ownership faster, simpler, and more accessible. This expansion comes at a time when India’s new car market is booming, with passenger vehicle sales crossing 4.3 million units in 2024 and SUVs accounting for 54% of all new car purchases.
Despite the increasing demand for new cars, the buying process remains outdated and fragmented. Customers frequently juggle multiple platforms—OEM websites, review sites, and showroom visits—just to gather essential details. In fact, 50% of buyers on CARS24 already explore both new and used car options, making this expansion a natural next step for the company.
Gajendra Jangid, Co-Founder, CARS24, said, “We live in a world where groceries arrive in 10 minutes, loans get approved instantly, and AI suggests what to watch next. But buying a new car? It’s still a slow, outdated process of showroom visits, price haggling, and long waiting periods. If you’re spending lakhs on a new car, the experience of buying it should match the excitement of driving it. That’s what we’re changing—bringing speed, transparency, and control to new car buying, the way it should be.”
Unlike traditional listing platforms, New Cars is a fully integrated buying experience with several industry-first innovations:
- AI-Powered Video Car Buying – India’s first AI-driven, video-first platform offering immersive walkthroughs of interiors, exteriors, features, and real-world performance—delivering a showroom-like experience from anywhere.
- Real On-Road Pricing – No more confusion over ex-showroom prices. CARS24 provides exact, city-wise on-road prices, including taxes and insurance.
- Comprehensive Model Comparisons – Side-by-side comparisons of features, safety ratings, waiting periods, and financing options.
- Test Drive on Your Terms – Book a home test drive (for select models) through dealer partners.
- Seamless Exchange & Financing – Trade in your old car, compare loan options, and secure financing—all within the platform.
With over 90% of Indian buyers relying on online research before purchasing a car, CARS24 is bridging the gap between digital convenience and real-world decision-making. Whether it’s a first-time buyer or an upgrade to a dream vehicle, CARS24 is ensuring that every choice, every detail, and every option is just a click away.
