Chennai: Casagrand, a real estate developer, has unveiled an exciting new marketing campaign for its premium residential project, Casagrand Mercury. The campaign, titled “Taking Luxury to New Heights,” features Bollywood superstar Hrithik Roshan as the face of this exclusive luxury development, showcasing the project’s opulence through a visually stunning television commercial (TVC). The campaign will be amplified through a 360-degree approach, including TV commercials, print advertisements, and digital integrations.
The TVC captures the grandeur of Casagrand Mercury, one of Chennai’s most iconic residential developments, with Hrithik Roshan walking through the city’s finest luxury apartments. The commercial beautifully brings to life the towering 42-storey architecture, a sprawling 10-storey clubhouse, and over 130 world-class amenities. The project is set amidst 17 acres of lush green spaces, offering a lifestyle that goes beyond luxury. Each frame of the campaign highlights the state-of-the-art gym, elegant living spaces, walk-in closets, and the sheer scale of the development.
“Luxury isn’t just about ownership. It’s about vision, ambition, and the way you experience life. Casagrand Mercury isn’t another high-rise; it’s a landmark that reshapes Chennai’s skyline with scale, sophistication, and world-class living. Hrithik Roshan is the perfect embodiment of this ethos—pushing boundaries, setting new standards, and redefining excellence. This isn’t just a residence; it’s a statement. And with this partnership, we’re not just building homes; we’re shaping the future of urban living,” said Vimesh P, Senior Vice-President of Marketing, Casagrand.
Casagrand Mercury, located in Perambur, stands as Chennai’s first-of-its-kind high-rise marvel. The project spans 20 acres and offers 1678 international-standard condominiums, including 2, 3, and 4 BHK apartments and 4 BHK floor villas. The centerpiece of the development is a 42-storey Dubai-style skyscraper, complemented by the city’s largest 10-storey clubhouse, Club Celest, which spans an impressive 88,790 sq. ft. The development boasts over 130 world-class amenities, including an infinity walkway, forest trail, multiple swimming pools, a grand gym, and even a sky cinema.
Hrithik Roshan’s association with Casagrand Mercury brings an added layer of sophistication, reinforcing the project’s commitment to delivering a lifestyle that is larger than life. With his elegance and unmatched stature, Hrithik brings to the forefront the exceptional qualities of Casagrand Mercury, elevating it as the ultimate symbol of luxury living.
The project is registered under TN RERA No.- TN/29/Building/055/2024, visit www.rera.tn.gov.in for more information.
