Mumbai: Casagrand has unveiled two high-profile celebrity endorsements as part of its latest marketing strategy. The company has roped in iconic Indian actor Nayanthara and Natural Star Nani as ambassadors for its luxury residential projects Casagrand Casamia in Chennai and Casagrand Evon in Hyderabad, respectively.
This bold move continues Casagrand’s tradition of creating unique marketing identities for each of its landmark developments by associating with regional stars who resonate with local audiences. The dual-endorsement initiative underscores the company’s commitment to crafting a deep emotional and aspirational connect with homebuyers in each region.
Renowned for its hyper-localized and immersive campaigns, Casagrand is among the few Indian developers to appoint exclusive ambassadors for individual projects. With this campaign, it pushes the envelope further, launching a high-impact 360-degree integrated marketing campaign that includes print, outdoor, digital, and television mediums. Visually captivating TVCs starring Nayanthara and Nani anchor the brand’s storytelling and reinforce the unique lifestyles these projects offer.
Speaking on the campaigns, Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand, said, “At Casagrand, we believe every landmark project deserves its own distinct voice and personality, which is why we’ve consistently partnered with iconic regional celebrities who embody the essence of each community we create. With Nayanthara and Nani leading our campaigns in Chennai and Hyderabad, we’re not just showcasing homes, but curating experiences that resonate deeply with our audience. This hyper-personalised ambassador-led approach, coupled with a robust 360-degree campaign, allows us to connect with homebuyers in a meaningful, emotionally compelling way, setting a new standard for real estate marketing in India.”
The Casagrand Casamia TVC stars Nayanthara in an opulent, cinematic visual set against the open sea. She plays a regal queen guiding the Spanish Armada to the shores of Chennai in search of a limitless life—culminating in the reveal of Casagrand Casamia in Pallavaram, a Spanish-themed community that blends luxury, exclusivity, and happiness. Her magnetic presence reinforces the project’s identity as a modern-day royal retreat.
For Casagrand Evon, Nani personifies the refined lifestyle of this urban high-rise sanctuary in North Hyderabad’s Kompally. The commercial showcases sleek architecture, expansive layouts, and tranquil amenities that offer a peaceful counterpoint to city life. His grounded persona adds credibility and warmth, making Evon an ideal choice for discerning modern homeowners.
Casagrand Casamia, spanning 22 acres in Pallavaram, features over 1300+ Spanish-styled 2, 3, and 4 BHK apartments, priced between ₹45 lakhs and ₹1.36 crore, with more than 160 world-class amenities. Its proximity to Chennai’s airport and prime urban zones makes it a top residential and investment destination.
Casagrand Evon covers 6.8 acres in Kompally, Hyderabad, offering 579 premium 3 and 4 BHK homes surrounded by 100+ lifestyle amenities, combining tranquility with urban convenience.
