Ad-Tech

Mumbai: DoubleVerify has unveiled its new content-level controls for Meta's Facebook and Instagram Feed and Reels. This expanded offering provides...

Mumbai: Concept BIU, a media monitoring and analytics company, has appointed its CEO, Irfan Chaudhary, as the Vice Chair of...

Mumbai: Nielsen has entered into a strategic collaboration with JioStar, India’s leading media and entertainment company, to offer advanced analytics...

Mumbai: Audi India has redefined luxury advertising with the launch of its Q7 facelift, leveraging an interactive Connected TV (CTV)...

Mumbai: Adobe has unveiled the new Firefly application, an all-in-one professional destination for generative AI-powered content creation, integrating images, vectors,...

For over a decade, the digital advertising industry has been revolutionized by AdTech innovations focused on improving campaign ROI. This...

Mumbai: Amazon Ads has introduced a suite of new features and full-funnel capabilities within Amazon DSP, reinforcing its position as...

GURUGRAM: Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service, has collaborated with Warner Bros. to launch five new...

Singapore: Global commerce media company Criteo has announced the appointment of Sukesh Singh as the new Managing Director for the...

Mumbai: Paramount Global and Nielsen have signed a new, multi-year agreement to continue their long-standing partnership. This deal, effective immediately,...