Mumbai: Ampverse Pulse, a specialist in gaming marketing, today announced the launch of Pulse Media, a cutting-edge digital media buying platform designed to enable advertisers to reach mobile and PC gamers across Southeast Asia and the Gulf States. Pulse Media will provide comprehensive access to over 30,000 gaming creators’ channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile games and triple-A rated PC titles.
The new business unit comes on the heels of Ampverse Pulse’s expansion in marketing solutions, which already boasts more than 300 brand partnerships and a diversified portfolio of gaming and entertainment assets, with clients including Tencent, Red Bull, and Burger King. Pulse Media deploys smart programmatic advertising solutions and AI-powered optimization to help brands effectively reach highly engaged gaming audiences in dynamic digital environments.
“We believe that our deep understanding of the gaming market across Southeast Asia and Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution,” said Charlie Baillie, Co-Founder and CEO of Ampverse. “There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience.”
Reflecting on the launch, Baillie added, “There is incredible growth among Southeast Asia’s gaming community, which Ampverse has been a part of through our own long-standing gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena.”
He further noted, “Gen Z and Gen Alpha will continue to be behind social change and conversation for the next 15 years. In a little over a decade, they will have taken over the economy. Brands must build a relationship with this audience now to have the right and opportunity to engage them in the future.”
Pulse Media is now live and operational across key regions including Southeast Asia, India, and MENA, supported by Ampverse Pulse’s offices in Bangkok, Manila, Delhi, and Dubai. The platform’s capabilities—ranging from live stream integration and reserved ads to immersive, non-disruptive in-game advertising and AI-driven real-time optimization—are set to redefine digital advertising in gaming environments. This innovative approach not only streamlines ad buying but also maximizes campaign performance by delivering targeted, interactive, and engaging brand experiences to diverse gaming communities.
By combining its industry expertise with state-of-the-art technology, Ampverse Pulse, through Pulse Media, aims to help advertisers tap into the immense potential of the gaming sector and reach a rapidly growing, digitally savvy audience in Southeast Asia and the Gulf States.
