Mumbai: FirstPartyCapital (FPC), a leading early-stage venture capital firm specializing in adtech, martech, and digital media, has secured a strategic investment from DoubleVerify (DV), the global leader in digital media measurement, data, and analytics. This move reinforces DV’s commitment to fostering innovation in the adtech industry by supporting emerging AI-driven startups focused on performance measurement and optimization.
“This investment from DV marks a major milestone for our fund, reflecting the progress we’ve made since our inception,” said Rich Ashton, Managing Partner at FirstPartyCapital. “We’re proud to play a role in the industry’s evolution. With this capital injection, DoubleVerify becomes not only one of our largest investors but also a key partner to our portfolio companies as they scale. Partnering with one of the world’s leading technology companies is incredibly exciting for us and the entrepreneurs we support.”
Since 2023, DoubleVerify has actively invested in and acquired companies that push the boundaries of digital advertising innovation. Notable acquisitions include Scibids, an AI-powered campaign optimization startup that helps brands drive real business outcomes, and Rockerbox, a leader in marketing attribution and performance measurement. DV has invested over $200 million in adtech companies through acquisitions, further solidifying its role as an industry innovator.
“At DoubleVerify, we believe that fostering innovation in the adtech ecosystem benefits the entire industry—driving better outcomes for advertisers, publishers, and consumers alike,” said Doug Campbell, Chief Strategy Officer at DoubleVerify. “Our investment in FirstPartyCapital aligns with our commitment to supporting groundbreaking technologies that enhance performance, optimization, and AI-driven innovation. As the industry evolves, we will continue to explore strategic opportunities that push the boundaries of digital advertising and deliver measurable value.”
Founded in 2021, FirstPartyCapital is an operator-led fund backed by over 200 industry insiders, including leading adtech entrepreneurs and senior digital media executives. The firm focuses on supporting high-growth startups, offering founders not just financial backing but also access to a powerful network of industry leaders. Its diverse portfolio includes companies such as Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop, and Pixels, among others.
