Ad-Tech
Adobe unveils AI agents to transform B2B marketing and sales workflows
Mumbai: Adobe has unveiled a suite of AI-powered agents designed to transform how B2B businesses market, sell, and engage with...
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Meta launches CMO Alex Schultz’s Book ‘Click Here: The Art and Science of Digital Marketing and Advertising’
Mumbai: Meta has announced the launch of Click Here: The Art and Science of Digital Marketing and Advertising, authored by...
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50% of consumers believe social media content negatively impacts young people’s mental health: Channel Factory
Mumbai: Channel Factory, the global contextual advertising company powering performance across walled gardens, has announced the launch of its Mental...
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YouTube Launches Activation Partners Program to Streamline Campaign Performance Across Video Ecosystem
Mumbai: As advertising strategies grow more intricate, especially within the evolving CTV landscape, brands are increasingly turning to specialised external...
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Excellent Publicity introduces pro bono mentorship for early-Stage founders
Mumbai: Excellent Publicity, an ad-tech SaaS agency, has announced the launch of a pro bono consultation initiative aimed at guiding...
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Digital News Publishers Association adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data
MUMBAI: Magnite an independent sell-side advertising company, and the Digital News Publishers Association (DNPA), which represents 22 of India’s news...
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India Today Group Sets APAC Benchmark with Launch of Taboola’s DeeperDive AI Solution
New Delhi : In a major leap towards AI-driven media innovation, India Today Group has become the first media house...
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Hybrid Adtech achieves Great Place To Work® recognition for its employee-first philosophy
New Delhi: Hybrid Adtech has been Certified™ by Great Place To Work®, the global authority on workplace culture. The certification...
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BMW India, Interactive Avenues, and VDO.AI collaborate to launch interactive CTV campaigns showcasing BMW 2 Series Gran Coupé and BMW X3
Gurugram: In a bold move redefining digital storytelling in the automotive sector, BMW India, in collaboration with Interactive Avenues and...
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Channel Factory accelerates India expansion with new leadership appointments
Mumbai: Channel Factory, the global contextual advertising company powering performance across walled gardens, today announced three senior appointments across India,...
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