Mumbai: DoubleVerify, a software platform for media quality verification and ad performance optimization, has announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch reflects DV’s continued investment in AI-focused technologies to help marketers navigate an increasingly complex, AI-driven ecosystem.
“From declared agents powered by platforms such as ChatGPT, Claude and Perplexity to undeclared, potentially malicious AI bots — as well as emerging personal and retail agents — advertisers are being challenged to navigate a digital ecosystem populated by a new generation of opportunities and threats,” said Mark Zagorski, CEO of DoubleVerify. “Add to that a content landscape increasingly flooded with low-quality, AI-generated material, and marketers are facing a surge of brand suitability concerns and wasted impressions. DV AI Verification™ delivers greater transparency across transactions and stronger content alignment for brands. DV stands apart with an independent, cross-platform technology stack purpose-built to help marketers manage AI agents and AI-impacted environments with confidence.”
The offering will initially include Agent ID Measurement, an industry-first product that identifies and measures ad engagement with AI-powered chatbots to maximize ROI, and AI SlopStopper™ for Open Web, which helps advertisers avoid low-quality AI-generated content across programmatic environments.
Launching in early 2026, AI SlopStopper™ for Social will extend these capabilities to social media platforms, ensuring advertisers can maintain brand suitability and ad effectiveness.
DV AI Verification™ is part of DV’s Media AdVantage Platform, combining AI-powered media verification, ad optimization, and campaign measurement to deliver maximum media performance and return on ad spend.
