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Tribes Communications invests in TRIOOH to expand tech-driven OOH capabilities

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ICCPL Group bags Felix Plaza mandate; DigiComm wins digital marketing account

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Verve Media bags social media mandate for Rasoi Raga

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HDFC Onboards Lights Out Studio to enhance the Bank’s Digital Customer Experience

Mumbai: HDFC Bank, India’s leading bank onboards Lights Out Studio, a nuanced product studio headquartered out of Bengaluru to redesign...

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Young designers enlisted in ADC 101st Awards campaign by DDB Paris

New York: A diverse group of eight talented illustrators, animators, and artists from around the world have been selected to...

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Cannes Lions announces Paul Hirsch as inaugural Creative B2B Lions Jury President

Cannes Lions has announced Paul Hirsch, President, Chief Creative Officer, Doremus, as the inaugural Jury President to lead the newly...

Truecaller to acquire Israeli App CallHero

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Truecaller to acquire CallHero to strengthen its product in the US market

Bengaluru: Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, has entered into an agreement to acquire...

BARC Week 10: Harpic Power Plus 10X Max Clean maintains the lead spot in the Top Brands Category

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BARC Week 1: HUL claims the top spot in top Advertisers category

January 14, 2022

Top Advertisers In week 1 of BARC weekly data, Hindustan Lever Ltd. leaped to the top spot in terms of...

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Mumbai-based digital agency First Sight wins digital mandate of Sero Apparels

Mumbai: First Sight, the Mumbai-based data-driven digital agency, announced winning the digital mandate of Sero Apparels. First Sight will help Sero apparel...

New Delhi: The News Broadcasters and Digital Association’s (NBDA) has issued a statement demanding implementation of reforms at BARC and evaluate ways to enhance data security with out manual intervention in processing the data collected for viewership measurement. Reacting to the situation NBDA claimed that it stands vindicated as the Ministry of Information and Broadcasting (MoI&B) recognises the need for improvement, acknowledges the deficiencies, the need to urgently increase sample size and systemic corrections. Welcoming various reconditions by the Ministry, NBDA also appreciated the reforms that are being undertaken to make the processes, protocols and oversight mechanism at BARC India more robust. "It is heartening that the Ministry acknowledged that the ratings system for TV news had deficiencies and took note of the suggestions made by NBDA. The reconstitution of the BARC Board and the Technical Committee to allow for the induction of independent members, along with the setting up of a permanent oversight committee, are all steps in the right direction. After the unearthing of the TRP scam by Mumbai Police in October 2020, the NBDA had asked BARC India to overhaul its systems before resuming the release of TV news ratings." "We note the Ministry’s decision to set up a Joint Working Group under the Chairmanship of Prasar Bharti CEO Shashi Shekhar Vempati to study the potential for leveraging Return Path Data (RPD) from set top boxes. We look forward to working with it on the crucial issue of RPD. We look forward to working with the Committee. NBDA hopes that this will ensure that the data collected for viewership measurement is more authentic and real time." Reiterating its demand for improving the data processing menthols of BARC before realising the viewership for News genre NBDA said, "While we recognizes that a number of reforms are being undertaken at BARC, there is still room to make systems more transparent, robust and reliable. BARC should also evaluate ways to enhance data security and ensure that there is no manual intervention at any step in the ratings process. We hope before any ratings are released, these measures are in place. We will continue to work with all stakeholders on refining the Outlier Policy to eliminate statistical anomalies and increasing the sample size to strengthen the credibility of data.”

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Creative and Digital Agency Changing Tree releases ad film featuring Indian actor Salman Yusuf Khan

New Delhi: Changing Tree, a fully integrated digital agency offering creative and technical solutions for brands, has rolled out a...

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Mensa Brands acquires majority stake in aromatherapy and natural personal care brand, Florona

Continuing its phenomenal growth momentum into 2022, Mensa Brands, India’s first tech-led house of brands, has partnered with Florona, a...

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Jigsaw Brand Consultants onboarded to reposition and launch a new brand portfolio for Charcoal Eats

It is a well-known fact that the only constant in life changes. And just like everything else the needs and...

ASCI launches Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements

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ASCI’s report uncovers major triggers on what India takes offense to in ads