Top Advertisers
In week 1 of BARC weekly data, Hindustan Lever Ltd. leaped to the top spot in terms of advertising with Ad volumes of 4551.67 (‘000 secs). Reckitt (India) Ltd. slipped to the second position with 3022.09 (‘000 secs). Ponds India retained its third spot with 1160.97 (‘000 secs). Brooke Bond Lipton India Ltd. entered the top 10 runs and claimed the 4th spot with 1041.81 (‘000 secs). Cadburys India Ltd. retained its 5th position with 892.42 (‘000 secs). Procter & Gamble also entered the top 10 charts and claimed the 6th spot with 650.07 (‘000 secs) followed by Godrej Consumer Products Ltd. claiming the 7th spot with 599.39 (‘000 secs). ITC Ltd. dropped from 4th spot to 8th spot with 584.12 (‘000 secs)followed by Amazon Online India Pvt. Ltd. with Ad volumes of 414.1 (‘000 secs) dropping from 6th spot to the 9th spot and Colgate Palmolive India Ltd. with 395.14 (‘000 secs) from 9thspot to the 10th spot compared to Wk 52.
Top Brands
In the Top Brands category, Harpic Power Plus 10X Max Clean maintained its top spot with ad volumes of 608.55 (‘000 secs). Dettol Antiseptic Liquid retained its second spot with 550.43 (‘000 secs). Horlicks entered the Top 10 run with 356.19 (‘000 secs) claiming the third spot followed by Dettol Toilet Soaps with 321.47 (‘000 secs) claiming the fourth spot, Lizol All in 1 claimed the fifth spot with 301.73 (‘000 secs), and Clinic Plus Shampoo in the sixth spot with 299.0 (‘000 secs). Harpic Bathroom clean dropped from 4th spot to 7th spot with 268.87 (‘000 secs) and Vanish Oxi Action jumped from 10th spot to 8th spot with 266.25(‘000 secs) compared to Wk 52. Ultratech Cement also entered the Top 10 chart with 239.13 (‘000 secs) claiming the 9th spot followed by Almond Board of California with 225.08 (‘000 secs) claiming the 10th spot.
