Mumbai: First Sight, the Mumbai-based data-driven digital agency, announced winning the digital mandate of Sero Apparels.
First Sight will help Sero apparel ride the D2C wave with digital full-stack solutions. The brand has aggressive plans to work with performance marketing, engagements, clicks, and conversions.
Speaking on the development, Akshay, CEO of First Sight, said, At First Sight, Data insight is a key to power Digital Marketing. We want to be there where it transacts – in digital networks. We have Divided 2 phases for the Client.
During phase one we focus on the Current Market and changing the Brand Recall value Shifting from Older to Gen Z. Our primary focus is to disrupt the Current market Share in Tamil Nadu and Kerala. In the second Phase, Our Focus will be on the D2C market and Going PAN India ReachThrough our experience of working in various categories.
We have found that Data science is a powerful differentiator for building resonance in branding and messaging. We are incredibly pleased to partner with Sero Apparels to help them make more trusted resonance in their Digital First approach.” added Akshay.