Advertising

FMCG brands - which spend $97.2bn on advertising - are likely to weather the storm better than other sectors, as...

Advertising revenue grew 5.3% while subscription grew 9.3% in 2019 The Subscription revenue growth in India has outpaced advertising revenue...

While the whole world is grappling with the Covid-19 menace, companies across the world are working remotely and in most...

Mumbai: Due to the unprecedented lockdown for the war against the Covid-19 menace, many across India miss our daily dose...

New Delhi: The sound of Lights, Camera Action! may be deterred, but the power of a creative has found another...

International: HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled...

Mumbai: In an effort to encourage people to stay safe in unprecedented times, Wunderman Thompson South Asia has worked with...

Mumbai:  GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked withdigitial out-of-home (DOOH) platform Lemma to...

Mirum India, a leading digital solutions agency, has been appointed as the Marketing Automation partner by Shwapno, the largest grocery...

Kraft Heinz is reviewing its global media account as its contract with Starcom Worldwide is expiring this year. According to sources...