Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 19 against week 18. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
This week we see a major change in position as Aarogya Setu App gets on leading the Most Aired category followed by the undisputed leader Ministry of Health & Family Welfare getting down to the 2nd spot. While Colgate Dental Cream moves up to the 3rd spot and Colgate Swarna Vedshakti gets down to the 4th spot, and lastly, for the 5th spot we have new entrant Horlicks.
Most Watched:
There has been a change this week too in the pecking order with Colgate Swarna Vedshakti becoming the Most-Watched campaign followed by 3 new entrants, Himalaya Purifying Neem Face Wash, Horlicks, and Pepsi. While previous week’s player Ariel securing the 5th spot.
Most Liked:
Aarogya Setu App leading the chart this week followed by 4 new entrants, with BYJUS Learning App on the 2nd spot and Parle on the 3rd spot and for the last 4th and 5th spot we have Amul Products and Dettol Intense Cool respectively
