Gemius Design Studio- 360 Degree marketing and branding agency join hands with Surat Municipal Corporation to create documentaries for the exemplary work done by the Civic body in uplifting the citizen’s wellbeing during these trying times of COVID-19 crisis.
Gemius has served Surat Municipal Corporation as it’s a digital agency in the past. During COVID-19, Surat Municipal Corporation chartered Gemius to document the services offered by the civic body across the city spread over a 300 square kilometer area with a population of around 60 lakh people in the crisis situation. Surat Municipal Corporation has been serving food to over 7 lac people every day during COVID-19 lockdown and also making lacs of masks apart from the developmental activities carried by the Government.
The team at Gemius visited over 100 NGOs and interviewed around 1000 people who are involved in the process of food distribution and receiving. These included the Social Workers from NGOs, Surat Municipal Corporation Employees, and even people from over 10 States who have been locked down in the city of Surat. All the content was recorded in a span of 15 days and converted into around 50 videos so far.
Saurabh Pacheriwal, Co-Founder & Captain, Gemius shares, “It is during such times of a pandemic that the true efforts of a Government body and Administration surface to life. The Surat Municipal Corporation as a Civic Authority and the NGOs in the city worked with blood and sweat, tirelessly, every day, to reach out to over 7.5 lakh people in every nook and corner of the city. The scale of operations was magnanimous and we have been grateful to be involved in documenting Surat Municipal Corporation’s work at this scale. It took a total of over 1000 hours of recording and hundreds of hours of editing effort to get the right kind of content – and the team has been really enthusiastic in delivering the work, selflessly. We are both happy and proud to pull this through“.
Surat Municipal Corporation is working round the clock, tirelessly to ensure the situations get better for all of us. Gemius hopes to keep contributing by creating more content for the Civic body.