Analysis
India’s digital-only viewership touches 313 Million, 75% users from rural India: Kantar Media Compass Report
Mumbai: India’s media consumption landscape is undergoing a rapid transformation as audiences increasingly embrace digital platforms, reshaping how brands plan...
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IPL Auction Week: Will We See More Meteoric Bids? A Look Back at the Costliest Buys in League History
Mumbai: As the IPL Auction returns this week, the big question on everyone’s mind is simple: Will the bidding war...
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Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review
Mumbai: Instagram has released its 2025 Year-in-Review for India, highlighting the trends, cultural moments, and personalities that dominated the platform...
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India’s AI-native future requires a careful balance between hyper-personalisation ambition and regulatory responsibility: LS Digital’s report
MUMBAI: LS Digital, a leading independent Digital Business Transformation (DBT) company, has released an analysis on the state of AI...
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Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug
New Delhi: KlugKlug, a global Influencer Marketing SaaS platform, has unveiled data revealing that India’s influencer marketing industry has surpassed...
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3 out of 4 D2C brands now rely on creators to drive sales: New Playbook by DSGCP, Meta & ViralMint
Mumbai: India’s consumer-brand ecosystem is entering a pivotal decade, driven by a surge of digital-first D2C brands, rising consumption across...
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2026 set to be the year of guaranteed income for content creators: Trendweave
Gurugram: The creator economy continues to expand at a phenomenal pace, with global valuations reaching $104 billion and over 207...
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93% of organised retail space sits within shopping centres in Tier 1 market: Knight Frank India
Mumbai: Knight Frank India has released its flagship retail report, Think India, Think Retail 2025 – Value Capture: Unlocking Potential,...
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IPL Ecosystem Value Drops 20% Amid Geopolitical Headwinds; MI Retains Top Spot, CSK Leads on Brand Strength
Mumbai: The Indian Premier League (IPL) has recorded a 20% decline in ecosystem value in 2025, falling from USD 12.0...
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Prime Video and JioHotstar Share the Top Spot in Q3 2025 as India’s OTT Market Rebalances Post a Sports-Heavy Quarter
Mumbai: India’s OTT landscape underwent a notable reordering in the third quarter of 2025, with new JustWatch data indicating a...
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