Analysis
TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study
Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a...
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India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change
For more than a decade, India’s advertising industry has been optimised for abundance. More screens. More platforms. More formats. More...
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Q3FY26 EBITDA grows 29.4% to Rs. 68 Crores, EBITDA margin of 16.7%: Nazara
MUMBAI: Nazara Technologies, a diversified global gaming platform, announced its financial results for Q3FY26 and 9MFY26. In Q3FY26, Nazara delivered...
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Digital Ad Spends Cross ₹71,000 Crore, Seen Touching ₹98,000 Crore by 2027: dentsu report
Mumbai: India’s advertising industry is undergoing a structural transformation, moving beyond a simple shift from traditional to digital media and...
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83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...
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Media, Not Creativity, Is Now the Core Growth Engine for CMOs in the AI Era: dentsu
Mumbai: Based on responses from 1,950 CMOs across 14 markets, the report finds that the rise of AI, fragmentation of...
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Quick Commerce drives 3–5x higher conversions than marketplaces for sub-₹500 purchases: LS Digital
Mumbai: LS Digital, an Integrated Independent Digital Business Transformation (DBT) company, has released its ecommerce report, 'The Great Indian Commerce...
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70% Indians said that the 2025 Union Budget met their expectations, largely due to tax reliefs: Kantar
Mumbai: Indians are heading into the Union Budget 2026 with a more pragmatic and cautious outlook, shaped by inflationary pressures, job...
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Republic Day Emerges as Major Shopping Event with 34% Order and 30% GMV Growth: GoKwik
MUMBAI: The 77th Republic Day has officially concluded, not just with parades, but with a massive digital footprint that cements...
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Times Now Navbharat leads Hindi news OTS at 98.45%, ABP News 97.61%, India TV 92.86% : Chrome DM OTS Report
Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 2’26 (January 10–16), offering a detailed...
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