Analysis
50% of labelled conversations now position women athletes as national symbols, reflecting their growing cultural footprint: LS Digital
Mumbai: LS Digital, a Digital Business Transformation company, has released its new year-end report, The Rise of Women's Sports Marketing...
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MRSI adopts ICC/ESOMAR 2025 Code to boost ethics, trust and transparency in research
Mumbai: The Market Research Society of India (MRSI) has announced the adoption of the ICC/ESOMAR International Code on Market, Opinion...
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Automotive campaigns on Display achieved a 0.75% Click-Through Rate: VDO.AI study
Gurugram: India’s automotive sector recorded a landmark festive season, with 52.3 lakh vehicles sold, including a 23% rise in passenger...
Read moreDetailsInfluencers now powering discovery, trust & purchase across B2C, B2B and regional markets: MRSI
MUMBAI: MRSI’s Wednesday Webinar for November 2025 'Attention to Action: How Influencers Shape Consumer Behaviour' explored how influencers shape consumer...
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Black Friday Is Turning Into India’s New Shopping Peak, Shows Meta’s Latest Insights
Black Friday—a retail moment once confined to Western markets—is rapidly becoming a major shopping trigger for Indian consumers and brands,...
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Digital Surges, Linear Stabilises: Chrome OTT Whitepaper Signals a Structural Reset in India’s Media Economy
Mumbai: India’s media and entertainment landscape is undergoing a profound realignment, one that is structural rather than cyclical. Chrome OTT’s...
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78% of festive searches focus on speed and convenience; platforms see 120% YoY growth: LS Digital Report
Mumbai: LS Digital, a Digital Business Transformation company, has released its latest report on India’s Festive Retail Revolution, revealing how...
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Asia to command 42% of global GDP and majority of world’s youth by 2040: TBWA\ Asia’s ‘Eastfluence’
Mumbai: TBWA\ Asia has released ‘Eastfluence’, a landmark cultural intelligence report revealing a decisive global shift in influence, creativity, and...
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India’s Leading 100 Brands Reach $523.5B Valuation, Nearly 13% of GDP: Kantar BrandZ
Mumbai: Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting...
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Singles’ Day is quickly becoming a high-intent shopping event for Indian consumers, despite muted global sales: Gokwik study
MUMBAI: India's rapidly growing direct-to-consumer (D2C) sector saw a 21% increase in total orders on November 11 compared to the...
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