Analysis
2026 set to be the year of guaranteed income for content creators: Trendweave
Gurugram: The creator economy continues to expand at a phenomenal pace, with global valuations reaching $104 billion and over 207...
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93% of organised retail space sits within shopping centres in Tier 1 market: Knight Frank India
Mumbai: Knight Frank India has released its flagship retail report, Think India, Think Retail 2025 – Value Capture: Unlocking Potential,...
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IPL Ecosystem Value Drops 20% Amid Geopolitical Headwinds; MI Retains Top Spot, CSK Leads on Brand Strength
Mumbai: The Indian Premier League (IPL) has recorded a 20% decline in ecosystem value in 2025, falling from USD 12.0...
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Prime Video and JioHotstar Share the Top Spot in Q3 2025 as India’s OTT Market Rebalances Post a Sports-Heavy Quarter
Mumbai: India’s OTT landscape underwent a notable reordering in the third quarter of 2025, with new JustWatch data indicating a...
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Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...
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India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...
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Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report
Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared...
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Global Ad Spend to Cross $1 Trillion in 2026 as AI Ushers in an Algorithmic Era: Dentsu Forecast
Mumbai: Global advertising expenditure is set to cross the $1 trillion mark for the first time in 2026, driven by...
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59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC
Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report...
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50% of labelled conversations now position women athletes as national symbols, reflecting their growing cultural footprint: LS Digital
Mumbai: LS Digital, a Digital Business Transformation company, has released its new year-end report, The Rise of Women's Sports Marketing...
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