Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 2’26 (January 10–16), offering a detailed overview of channel availability and reach across Hindi and English news networks. The report provides critical insights for broadcasters, advertisers, and stakeholders looking to optimize distribution and understand market penetration.
Hindi News Channels
The report reveals strong distribution reach among Hindi news channels, with Times Now Navbharat leading at 98.45% OTS, followed by ABP News (97.61% OTS), India TV (92.86% OTS), Republic Bharat (89.85% OTS), and TV9 Bharatvarsh (87.42% OTS). These figures underscore the extensive availability of Hindi news channels across TV households in India.
English News Channels
In the English news segment, Republic TV topped the OTS chart at 88.66%, followed by CNN News18 (76.94% OTS), India Today (70.55% OTS), Mirror Now (64.42% OTS), and Times Now (62.07% OTS). This data reflects the reach and connectivity of English news channels across distribution platforms.
The Chrome DM OTS report demonstrates the company’s expertise in measuring channel distribution and availability. By analyzing real-time connectivity across households and factoring in the off-take of packages on all reported distribution platforms in India, the report provides actionable insights for network planning, content strategy, and distribution optimization.
The OTS metric, which indicates the percentage of connectivity and availability of a channel across TV households, continues to serve as a crucial benchmark for broadcasters and advertisers seeking to evaluate and enhance their presence in the Indian television market.
