Analysis

Indian brands outspent on their marketing campaigns compared to their lease rentals incurred on shopping malls as online sales or...

According to a joint report by ASSOCHAM & EY, titled ‘GST on Online Skill-Based Gaming’, GST Council’s Group of Ministers...

Hindustan Unilever Limited’s dishwashing brand Vim added a new feather in its hat by making it to Kantar’s ‘Brands of...

WARC downgrades its expectations for global ad market growth by $90bn as the economic slowdown bites and social companies stall....

A new study from Juniper Research has found that the global number of NFT (Non-fungible Token) transactions will rise from...

TeamLease EdTech has launched their bi-annual “Career Outlook Report”, for the period July to December, 2022. A comprehensive analysis of...

Criteo S.A., the commerce media company, today released the findings from its latest travel report, 2022 Travel Commerce Insights. According...

As per Hansa Research’s Brand Endorser Report, Allu Arjun and Samantha Ruth Prabhu are the top ranked southern male and...

The participation of youth in the gig economy has increased 8-fold between 2019 and 2022, according to a research report...

To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new...