Monday, August 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

by MN4U Bureau
June 19, 2026
in Analysis
Reading Time: 2 mins read
A A
Ipsos
Share Share ShareShare

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the latest Ipsos What Worries the World report for May 2026.

The report reveals that 73% of urban Indians believe the country is moving in the right direction, while 78% remain positive about the economy, positioning India among the most optimistic markets globally.

India joins a select group of countries with high levels of public confidence, alongside Singapore (81%), Malaysia (70%), and Hungary (62%), reflecting sustained optimism despite ongoing global economic uncertainty.

The findings stand in sharp contrast to the broader global sentiment. Across 30 markets surveyed, only 39% of respondents believe their country is heading in the right direction, while just 37% express confidence in their economies. In many regions, pessimism continues to dominate public sentiment.

France emerged as the least optimistic market, with 88% of respondents believing the country is moving in the wrong direction, highlighting growing dissatisfaction across parts of the developed world.

Suresh Ramalingam,
Suresh Ramalingam

Commenting on the findings, Suresh Ramalingam, CEO, Ipsos India, stated, “The findings point to a sustained confidence among urban Indians in both governance frameworks and economic direction. This reflects not only institutional stability, but also the resilience and adaptability of citizens in navigating a complex global environment.

The findings suggest that while citizens remain cautious, there is a degree of trust in the steps being taken to protect their interests,”

The study also highlighted the key concerns shaping public sentiment in India.

Within India, respondents identified unemployment, financial and political corruption, crime and violence, education, and persistent poverty and social inequality as the most pressing issues. The report noted that employment concerns continue to be influenced by broader geopolitical developments and their impact on job security.

Globally, inflation remains the dominant concern, followed by crime and violence, unemployment, poverty and social inequality, and financial and political corruption.

The findings suggest that while India’s concerns remain closely linked to employment and domestic economic pressures, global sentiment continues to be shaped more heavily by inflation and cost-of-living challenges.

Adding further perspective, Suresh Ramalingam said, “The findings show that public concern in India is closely aligned with lived experience, especially around jobs, corruption and financial pressures. These are local challenges, but perceptions are clearly influenced by shifts in the global environment,”

The findings are based on Ipsos’ Global Advisor survey conducted between April 24 and May 8, 2026, covering 30 markets globally. In India, the study surveyed 1,000 adults and reflects the perspectives of the country’s more connected urban population segment.

The report underscores that despite growing concerns around employment and affordability, India continues to remain one of the world’s most optimistic markets in terms of economic and national outlook.

Tags: IpsosSuresh Ramalingamurban Indians

RECENT POSTS

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports
Analysis

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports

August 3, 2026
0

Mumbai: Connected TV (CTV) emerged as a more diverse advertising platform than Linear TV during the FIFA World Cup 2026,...

Read moreDetails
India’s mobile app market hits record $345 million IAP revenue in Q2 2026; Story TV tops short drama apps: Report
Analysis

India’s mobile app market hits record $345 million IAP revenue in Q2 2026; Story TV tops short drama apps: Report

August 1, 2026
0

Mumbai: India’s mobile app market reached a new milestone in the second quarter of 2026, with in-app purchase (IAP) revenue...

Read moreDetails
Times Now Navbharat tops Hindi news OTS rankings with 98.43% in Week 29’26: Chrome DM Report
Analysis

Times Now Navbharat tops Hindi news OTS rankings with 98.43% in Week 29’26: Chrome DM Report

July 30, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 29'26 (July 18–24, 2026), providing an...

Read moreDetails
Tier-2 & Tier-3 cities emerge as India’s next growth opportunity; affluent population up 76%: Kantar-DB Corp Report
Analysis

Tier-2 & Tier-3 cities emerge as India’s next growth opportunity; affluent population up 76%: Kantar-DB Corp Report

July 30, 2026
0

Mumbai: India's next phase of consumption growth is being increasingly driven by Tier-2 and Tier-3 cities, with the affluent population...

Read moreDetails
IPL’s enterprise value rises 11.4% to US$20.6 billion in 2026: Houlihan Lokey
Analysis

IPL’s enterprise value rises 11.4% to US$20.6 billion in 2026: Houlihan Lokey

July 29, 2026
0

Mumbai: The Indian Premier League (IPL) has strengthened its position as one of the world's most valuable sports properties, with...

Read moreDetails
Health & Beauty Shoppers Increasingly Turn to AI for Product Discovery and Restocking, Criteo Study Reveals
Analysis

Health & Beauty Shoppers Increasingly Turn to AI for Product Discovery and Restocking, Criteo Study Reveals

July 28, 2026
0

Mumbai: – Criteo (NASDAQ: CRTO), the global commerce intelligence platform, today released its Health & Beauty Pulse 2026 report, outlining...

Read moreDetails

LATEST NEWS

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

August 3, 2026
SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

August 3, 2026

ANALYSIS

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports
Analysis

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports

August 3, 2026
0

Mumbai: Connected TV (CTV) emerged as a more diverse advertising platform than Linear TV during the FIFA World Cup 2026,...

PEOPLE

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing
People

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

August 3, 2026
0

Mumbai: Akshay Dubey joins Eaton's Electrical Business as Associate Director – Marketing. He previously worked for Shree Cement Ltd. as...

MARKETING

ICRA
Marketing

Group ICRA unveils new brand identity to reflect evolution beyond credit ratings

July 31, 2026
0

Gurgaon: Group ICRA has unveiled a new visual identity, marking a significant milestone in its evolution from a credit ratings...

Subscribe to Newsletters

ADVERTISING

Ganapathy Subramanian joins WPP Media as Senior Vice President – Client Investments, Marketplaces & Partnerships
Advertising

Ganapathy Subramanian joins WPP Media as Senior Vice President – Client Investments, Marketplaces & Partnerships

August 3, 2026
0

Mumbai: WPP Media has appointed Ganapathy Subramanian as Senior Vice President – Client Investments, Marketplaces & Partnerships, India. Subramanian announced...

PRINT

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month
Print

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month

July 14, 2026
0

Kochi: Mathrubhumi Books has unveiled a specially curated collection of Ramayana publications ahead of Kerala's Malayalam month of Karkitakam, beginning...

AUTHOR'S CORNER

Legal Tech and AI Search: New Visibility Opportunities
Authors Corner

The Future of Digital Marketing: From Rankings to Recommendations

August 3, 2026
0

For more than two decades, digital marketing has revolved around visibility. Search engines, social media platforms, content marketing, and paid...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

August 3, 2026
ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

August 3, 2026
SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

August 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.