Analysis

Set against the context of the pandemic, much has been theorized and communicated on Hygiene practices and its adoption. While...

Mumbai: According to a report by MMA MFilterIT India Brand Safety Report 2021, 64% of brand custodians in the country are...

Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media...

Duff & Phelps, A Kroll Business, the leading provider of data, technology and insights related to risk, governance and growth,...

Market research and insights firm Market Xcel, today unveiled ‘Brand Xcel’, a first of its kind exhaustive study delving into...

Mumbai: GroupM ESP, the entertainment, esports and sports division of GroupM India today released the sports sponsorship report for India 2021. The size of...

Online higher education is emerging as the fastest growing sub-segment of EdTech, according to a report by Redseer. As per...

Mumbai: Following the encouraging response to last year’s Hi-Cricket study, Havas Media Group India has once again exclusively partnered with...

The Indian Media and Entertainment sector grew 16.4 percent in 2021 to reach Rs 1.61 trillion (US$21.5 billion), according to...

Mumbai: The swift adoption of digital payments and use of ever-evolving technologies such as AI, ML, and blockchain have largely enabled...