Analysis
Influencer Marketing expected to become a 2200 Cr industry with a CAGR of 25% till 2025: GroupM INCA Report
Mumbai: INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the release of The India Influencer Marketing Report....
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Social growth and m-commerce drive mobile advertising spend to $62bn in APAC: Report
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one...
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Consumer Confidence shows further improvement in September: Refinitiv-Ipsos PCSI Survey
New Delhi: Consumer Confidence of Urban Indians has continued its rally in September, has shown a 2 percentage points upswing,...
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50% Consumers Likely to Increase Festive Spends in 2021, Forecasts the Festive Season Playbook
Mumbai: MMA, GroupM and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook, a handbook for...
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HMC Group to Cross INR 1K Crore in Exports & Intl Revenue; Growth of 92% over FY21
New Delhi: Riding on a strong global demand for bicycles, e-bikes and automotive components, HMC Group is set to cross...
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YouTube remains the leader in the streaming, social and photo and video space due to both depth and breadth of engagement: Report
Mumbai: Despite early adopter status, Social Apps are still in high demand, 74 billion Social Apps were downloaded to date...
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42% families to spend more or same this festive season, finds Axis My India study on Consumer Sentiment
Mumbai: Axis My India, a leading consumer data intelligence company, released its findings of the India Consumer Sentiment Index, a...
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Rural India positive about economic recovery: Kantar and GroupM Dialogue Factory Rural COVID Barometer Report
Mumbai: Kantar, the world’s leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory...
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MSME businesses no longer ready to play safe; they are willing to invest despite the current COVID scenario: Kantar ITOPS 2020 study
New Delhi: As per Kantar’s ITOPS 2020 study which completes 25 years of tracking the MSME market in India, covering...
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45% of respondents are physically healthier than before the pandemic, but mentally struggling: WT Study
Mumbai: A new four-country study by Wunderman Thompson uncovers the emerging landscape of post-pandemic health around Asia Pacific. The report...
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