Analysis
Ecommerce and video fuelfaster-than-expected recovery in global adspend
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus...
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TV advertising will decline by 15.1% before rebounding to grow 7.8% next year: GroupM’s TYNY – Global End-of-Year Advertising Forecast
Mumbai: This year will, in some ways, be remembered as more of a mild setback than an industry-changing economic catastrophe...
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56% e-commerce order volume growth this festive season: Unicommerce Festive Trends Report
New Delhi: Unicommerce, India‘s largest e-commerce focused SaaS platform unveiled a data-driven festive trends report to understand the changing dynamics...
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COVID 19 diminishes by 3 per cent in Nov over October as the biggest worry, as the Vaccine hopes go up: Ipsos Survey
New Delhi: One in two urban Indians (50%) believe COVID-19 is our biggest worry though it has slightly diminished over...
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Specialists engage more with digital advertising than generalists: Doceree 100-day Report
New Delhi: Specialists and Super-specialists engage more with Pharmaceutical brand messaging than General Physicians or Consulting Physicians, as per the...
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Rural India likely to bounce back faster than Urban: Kantar and GroupM’s Dialogue Factory Report
Mumbai: India’s largest insights-based consultancy company- Kantar, along with GroupM’s experiential marketing unit- Dialogue Factory, today unveiled a first of...
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OPPO ranked as the #No 1 brand in customer satisfaction for After-sales: Counterpoint Research
New Delhi: In pursuit of constantly listening to customers and empowering them with ease &convenience, OPPO was ranked as the...
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Dell is India’s Most Trusted Brand for second time, Mi Mobiles rises to 2nd, Samsung Mobiles is 3rd ranked: TRA report
New Delhi: Dell has achieved top slot as India’s Most Trusted Brand second year in a row in TRA’s Brand...
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COVID19 is the no.1 worry of 26 of the 27 markets polled: Ipsos What Worries the World Survey
New Delhi: “What Worries the World?”: COVID-19 is the biggest concern for the eighth successive month. November’s findings show COVID-19...
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Co-working spaces witness massive demand among startups post lockdown
Covid-19 has disrupted life as we know in a multitude of ways, particularly when it comes to how we work....
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