Mobile has become king. And with accelerated digitalisation due to the past year’s lockdowns, mobile has a great potential to remain the Supreme leader in tech space for the foreseeable future, states the report titled ‘All of the colours of Mobile Advertising’.
Httpool, am Aleph Holding company and the global partner of major media platforms released the paper, which offers marketers a glimpse into their audiences and industry insights for this year’s mobile advertising.
The onset and after-effects of Covid-19 have challenged the industry to new heights, compelling companies to adapt, revisiting new forms of digital and mobile marketing approaches.
Most platforms are already harnessing the power of artificial intelligence (AI) and machine learning (ML) within their data network to analyse data quantitatively and qualitatively, says the report.
The report states, With the global artificial intelligence market reportedly worth 39.9 billion USD in 2019, and further projected to expand at a CAGR of 42.2 per cent between 2020 and 2027.
According to the report, Mobile commerce or M-commerce, the natural progression to e-commerce, is growing rapidly. By 2021, mobile e-commerce sales are expected to account for 54% of total e-commerce sales.
“We are witnessing the change in the global retail landscape. Since the onset of Covid-19, online purchases have become the new normal, and businesses are working hard to maximise their online sales. Therefore, it is clear that mobile commerce is not a passing trend and has been steadily growing in popularity for the past decade as more and more companies develop their websites, ensuring they are responsive to mobile devices”, the report stated.
The report further stated that Mobile advertising and mobile commerce are firmly connected. Mobile apps are directly linked to higher sales and increased revenue across various industries. Retail Dive reported mobile sales across all devices, from tablets to smartphones, have increased by over 700 billion USD. Therefore, marketers must ensure consumers are aware of mobile practices and services and that strategies are continuously developed, maintaining consumer engagement, Boosting mobile commerce sales as a result.
Virtual reality (VR) and augmented reality (AR) have become two of the most popular mobile technologies launched in recent years. The AR industry in 2020 was estimated to be worth 17.67 billion USD, with a further projected rise at a CAGR of 43.8 percent between 2021 and 2028. The VR market was also evaluated at 10.32 billion USD in 201with a projected expansion at a CAGR of 21.6 percent between 2020 to 2027.
The report urges the marketers to make the most of all the channels. Today’s consumers have adapted well to the post-Covid-19 reality and new digital shopping experiences, therefore leading to the need for a more robust omnichannel 2021 strategy.