Analysis
92% of Indians set to continue or boost spending in 2025: JioStar Festive Sentiment Survey
Mumbai: JioStar today announced the findings of its Festive Sentiment Survey 2025, revealing that 92% of Indian consumers plan to...
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FMCG giants drive TV Ad Spend despite 10% dip in Volumes: TAM AdEx H1 2025 Report
Television advertising in India saw a 10% drop in ad volumes during the first half of 2025 compared to the...
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Yezdi Nagporewalla reappointed as CEO of KPMG in India
Mumbai: KPMG in India has announced the reappointment of Yezdi Nagporewalla as its Chief Executive Officer (CEO) for a second...
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A mere 5% increase in attention can lead to up to 2X gains in brand perception: Snapchat, WPP Media, and Lumen’s ‘Attention Advantage’ Report
Mumbai: Snapchat, WPP Media, and Lumen have come together to launch ‘Attention Advantage,’ a groundbreaking research study that redefines how...
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44% of India’s gaming audience now comprises female fans: Capri Sports & KPMG’s Report on Women’s Sports in India
Mumbai: In a significant moment for Indian sports, Capri Sports Foundation’s 'The Sports Women Huddle' witnessed the unveiling of a...
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Suresh Ramalingam takes over as CEO of Ipsos India, Succeeding Amit Adarkar
Bengaluru: Ipsos, one of the world’s largest market research firms, has appointed Suresh Ramalingam as the new Chief Executive Officer (CEO)...
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70% of Indian consumers are fatigued by repetitive ads: The Trade Desk’s “The Untapped Opportunity of Omnichannel”
Mumbai: A new study released by global advertising technology platform, The Trade Desk, titled “The Untapped Opportunity of Omnichannel,” reveals...
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Digital Advertising Takes 46% Share as India’s Ad Market Crosses ₹1 Lakh Crore: Crisil
Mumbai: India’s advertising industry has entered a new era, breaching the ₹1 lakh crore mark in fiscal 2024-25, driven predominantly...
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Gen Z Gamers, working professionals and women 35+ are driving India’s gaming boom: Kreo
MUMBAI: Gen Z Gamers, working professionals and women 35+ are driving India’s Gaming Boom. Kreo an Indian consumer electronics brand...
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The direct-to-OTT film format faces a significant marketing challenge, which limits its ROI: Ormax Media
MUMBAI: Ormax Media has published an analysis called 'No man's land: The identity crisis of direct-to-OTT films'. It is based...
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