Mumbai: LinkedIn continues to solidify its dominance in the global B2B marketing landscape, with ad revenue projected to reach $8.2 billion in 2025 (+18.3%), according to WARC Media’s latest Platform Insights: LinkedIn. The growth is fuelled by emerging Gen AI brands, the rise of B2B creators, and new Connected TV (CTV) capabilities.
The report forecasts LinkedIn’s ad revenue to climb further to $9.7 billion (+18.5%) in 2026 and $11.3 billion (+16.2%) in 2027, placing it ahead of mid-size competitors such as Snapchat ($6bn), Pinterest ($4.2bn), and Reddit ($2.2bn).
“LinkedIn accounts for a small part of Microsoft’s overall revenue. However, its ad business is outpacing other mid-size platforms like Snapchat and Pinterest. Its premium subscriptions continue to rise, and efforts in growing B2B creators, video formats and CTV campaigns is delivering returns,” said Celeste Huang, Media Insights Analyst, WARC Media, and author of the report.
According to WARC Media, LinkedIn’s ads now reach 350 million active users per month, supported by a vast professional audience that is nearing saturation in key markets like the US and India. However, its Audience Network continues to extend advertiser reach to third-party publishers, with 1.8 million feed updates viewed per minute.
The platform’s B2B creator ecosystem and short-form video growth are driving deeper engagement. Video usage on LinkedIn is up 12% year-on-year, while CTV partnerships with NBCUniversal, Roku, and Samsung are helping advertisers reach 105 million connected devices per month in the US.
In the US, LinkedIn ads outperform with high ad equity, driven by trust and professional relevance. To strengthen its creator ecosystem, LinkedIn has launched a Creator Accelerator Program and partnerships with certified creator agencies via its Marketing Partners tool.
