Analysis
43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business: GfK Survey
New Delhi: COVID-19 has not only disrupted businesses globally but also shed light on the future-readiness of brands and marketers...
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TAM Media Research launches CRISP – Consumer Reviews & Influencer Sentiments for Brand Performance
Mumbai: TAM Media Research today announced the launch of CRISP -a robust, intelligence analytics tool to help Decode Consumer Sentiments...
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53% consumers in India show overwhelming optimism towards country’s economic growth: Meaningful Brands® 2020 Study
Mumbai: Havas Group India unveiled the results of its far-reaching, proprietary global study Meaningful Brands® 2020: COVID edition that lists...
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Demand for residential real estate surpasses pre-Covid levels by 30-40% after falling by 50% in April, reveals Magicbricks PropIndex
Mumbai: Notwithstanding the uncertainty in India’s economy due to the impact of COVID-19, the real estate industry has witnessed a...
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BARC WK 40: Colors achieves the 2nd spot in Hindi GEC Pay-TV category; Star Utsav leads Hindi GEC Rural
For week 40 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 867mn impressions. In...
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Dining out numbers projected to be at 70% this festive season
New Delhi: COVID has impacted the F&B industry like never before in the history of mankind. Restaurants are struggling to...
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79% Indians would not be visiting cinema halls anytime soon
Mumbai: With the opening of theatres on 15 October 2020 in some states, 79% of respondents said that they were...
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Unicommerce Q3 Trend Analysis: Tier III and beyond cities are driving India’s e-commerce growth with over 90% growth
Mumbai: Unicommerce, India‘s largest e-commerce focused SaaS platform, released e-commerce trends for the third quarter of the year 2020. Post the...
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Adjust Launches Subscription Tracking Product as Mobile Streaming and App Subscriptions Boom
Bangalore: As the mobile app subscription business accelerates, Adjust today launches its new Subscription Tracking product to give marketers better...
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E-Pharmacy players fall short on customer expectations in digital experience: Ipsos E-Pharmacy Digital Audit
New Delhi: The Digital Audit of E-Pharmacy companies done by Ipsos, a global market research company reveals, E-Pharmacy Players are...
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