Analysis

International: Global advertising spend on e-sports is expected to rise again this year despite global recession - and is forecast...

Mumbai: WARC, the global authority on marketing effectiveness, has now launched in India with the appointment of Iwaton Consultancy, the...

New Delhi: Ipsos India spotting a huge opportunity in the Online Research space due to the altered external environment has...

International: 26% of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them down the line. This...

Mumbai: In the face of unprecedented economic disruption caused by the COVID-19 pandemic, non-metro markets are likely to recover faster...

In week 28 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category this week...

International: Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing...

66% of Indian employees surveyed worked from home during the COVID-19 pandemic 90% of surveyed Indian employees are confident in...

Mumbai: In the wake of GOI banning 59 popular Chinese Apps, Kantar, the world’s leading data, insights and consulting company’s...

New Delhi: Happy tidings: the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India has shown further recovery and has...