Analysis
SVOD platforms experience massive growth; Consumption surge of 82 % in Urban India over the last one year: says Kantar’s ICUBETM 2019 report
Mumbai: Kantar, the world’s leading data, insights and consulting company, releases data on Online Video Consumption from its ICUBE report....
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This phase has been a tremendous learning experience which entrepreneurs like us have used as the litmus test for survival: say Faiza Kapoor and Sharon Henriques, Mondial Kommunications
The new normal in a world where Covid-19, unfortunately, is becoming a part of our life, it will bring about...
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6 out of 10 Indian shoppers have downloaded streaming video apps: Criteo report
New Delhi: Criteo (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today released...
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Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
International: Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest-growing channel, with nearly all marketing...
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43% of Indian are currently plagued with depression, according to a GOQii study on Mental Health
Mumbai: As coronavirus gnaws its way across India, there has been a paradigm shift in the pattern of healthy living....
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WARC Global Ad Trends – Opportunities in Gaming: Brand investment in e-sports to rise to $844m this year
International: Global advertising spend on e-sports is expected to rise again this year despite global recession - and is forecast...
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WARC launches in India with partner Iwaton Consultancy to help agencies and brands market more effectively
Mumbai: WARC, the global authority on marketing effectiveness, has now launched in India with the appointment of Iwaton Consultancy, the...
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Ipsos India launches Fast Facts – a DIY, AI-supported, automated, agile market research tool for clients
New Delhi: Ipsos India spotting a huge opportunity in the Online Research space due to the altered external environment has...
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Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis
International: 26% of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them down the line. This...
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Non-metro markets to propel India’s recovery: EY Survey
Mumbai: In the face of unprecedented economic disruption caused by the COVID-19 pandemic, non-metro markets are likely to recover faster...
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