• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, June 30, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Adjust Launches Subscription Tracking Product as Mobile Streaming and App Subscriptions Boom

New survey commissioned by Adjust finds American consumers spend an average $20.78 a month on app subscriptions, with more than a third using their smartphones to stream video and TV services every day

by Editorial
October 15, 2020
in Featured, Market Analysis
Reading Time: 2 mins read
Adjust Partner Benchmarks Report Shows App Economy Growing Worldwide, With Growth Factors Differing Across Regions
Share Share ShareShare

Bangalore: As the mobile app subscription business accelerates, Adjust today launches its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetization models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in August 2020 alone, and many US adults planning to keep their subscriptions post-pandemic.

Adjust’s Subscription Tracking product will enable marketers to build accurate Lifetime Value models that increase ROI. Previously, marketers were missing access to important subscription data, which impacted their understanding of the user funnel. By combining subscription measurement with attribution data, Adjust is able to inform its clients what marketing channels drive the longest-running and most valuable subscriptions. Marketers can then invest far more accurately in user acquisition and run engagement campaigns that boost loyalty and prevent churn.

Paul H. Müller
Paul H. Müller

“The growth of subscription-based apps has intensified this year as users look to their mobile devices for a broader array of activities, from entertainment and e-commerce to fitness and finance,” said Paul H. Müller, co-founder and CTO of Adjust. “That’s why we are excited to offer an industry-first solution that helps mobile marketers manage their consumers’ subscription events and revenue, giving them a better understanding of how users engage with subscription models.”

Adjust also released the results of a survey of US consumers examining the intensification of subscription and streaming consumption on mobile devices. The research shows that well over one-third (46.9%) used smartphones more to stream video/TV services amid social distancing, and they are increasingly doing so using subscription-based apps.

Other key findings include:

  • Respondents spend an average $20.78 a month on their app subscriptions. More than a quarter of Millennials and Gen Z consumers said they have stopped paying for other services in order to buy subscriptions on mobile app services (for example, subscribing to fitness apps over going to the gym). This compares to 17.9% of consumers overall.
  • 25 – 34 year olds spend the most on subscription apps — $25.85 dollars a month — while those 55 and over spend the least — $13.97 a month. Streaming apps were the most frequently downloaded subscription-based app (30.7%), followed by Gaming (9%) and News (4%).
  • Younger consumers lead the pack in mobile streaming, with Gen Z and Millennials most likely to pay for streaming and on-demand entertainment services than any other generation. 57.2% of Millennials and Gen Z also said they had been using their smartphones more often to stream video/TV services while social distancing.
    Consumers surveyed spend an average $33.58 a month for streaming and on-demand entertainment services, with Netflix, Amazon Prime, Hulu, Disney+ and YouTube TV listed as respondents’ top five favorite streaming services.

With the popularity of app subscriptions surging, Adjust is the only mobile measurement provider that offers complete visibility into subscription events, without the need to work across multiple dashboards or undergo complicated integrations. The launch forms part of the company’s wider mission to make marketing simpler, smarter and more secure for the 40,000 apps working with the Adjust platform.

Tags: Adjust’s Subscription Tracking productApp Subscriptions BoomPaul H. Müller Adjust

Related Posts

Colors gears up for new season of ‘Khatron Ke Khiladi’ in Cape Town
Featured

Colors gears up for new season of ‘Khatron Ke Khiladi’ in Cape Town

by Editorial
June 30, 2022
0

Colors is all set to premiere the 12th season of Khatron Ke Khiladi on 2nd July and will air every...

Read more
InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform for Direct Advertiser Access
Digital Tech

InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform for Direct Advertiser Access

by Editorial
June 30, 2022
0

InMobi, the content, monetization and marketing technologies solutions provider, announced a direct integration of its InMobi Exchange supply-side side platform...

Read more
Audience Insights Empower OTT Businesses to Gain Competitive Advantage

Audience Insights Empower OTT Businesses to Gain Competitive Advantage

June 28, 2022
Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker Chennai takes Media AoY title

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker takes Media AoY title

June 27, 2022
Sachin Kumar, Founder, Bottle Openers

Indian brands may need to gear up for NFTs soon

June 27, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions 2022: ‘Unfiltered History Tour’ Helps Dentsu India make history, take ‘Agency of the Year’ title

June 25, 2022
Suzhal – The Vortex, Exquisite and Inquisitive

Suzhal – The Vortex, Exquisite and Inquisitive

June 25, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

June 24, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.