Analysis
Amazon, Samsung and Apple top the list of 100 most inspiring brands in the world: Wunderman Thompson Inspire Study
Mumbai: Wunderman Thompson today launches Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how...
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Kantar maps changes in mindset & behaviour of urban Indians, in the wake of COVID-19
Mumbai: With almost a year into the country being hit by COVID, Kantar (the world’s leading data, insights and consulting...
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Festivity brings back merriment to Small Businesses: OkCredit data
Mumbai: Festive season has fetched much-needed respite to the micro, small and medium enterprise sector. These sectors have witnessed faster...
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83% of data-driven businesses gained critical advantages during the pandemic, says YouGov Survey
Bangalore: Tableau Software, the leading analytics platform, today announced a new study developed in conjunction with YouGov, to explore how...
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Ecommerce and video fuelfaster-than-expected recovery in global adspend
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus...
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TV advertising will decline by 15.1% before rebounding to grow 7.8% next year: GroupM’s TYNY – Global End-of-Year Advertising Forecast
Mumbai: This year will, in some ways, be remembered as more of a mild setback than an industry-changing economic catastrophe...
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56% e-commerce order volume growth this festive season: Unicommerce Festive Trends Report
New Delhi: Unicommerce, India‘s largest e-commerce focused SaaS platform unveiled a data-driven festive trends report to understand the changing dynamics...
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COVID 19 diminishes by 3 per cent in Nov over October as the biggest worry, as the Vaccine hopes go up: Ipsos Survey
New Delhi: One in two urban Indians (50%) believe COVID-19 is our biggest worry though it has slightly diminished over...
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Specialists engage more with digital advertising than generalists: Doceree 100-day Report
New Delhi: Specialists and Super-specialists engage more with Pharmaceutical brand messaging than General Physicians or Consulting Physicians, as per the...
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Rural India likely to bounce back faster than Urban: Kantar and GroupM’s Dialogue Factory Report
Mumbai: India’s largest insights-based consultancy company- Kantar, along with GroupM’s experiential marketing unit- Dialogue Factory, today unveiled a first of...
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