New Delhi: Haldiram’s has unveiled the meaning behind its teaser activation campaign, “Acche Din Aane Wale Hai!”, confirming that the message was designed to announce the brand’s expansion with new outlets in Lucknow and Gorakhpur.
The campaign, which featured bright red billboards carrying only the phrase “Acche Din Aane Wale Hai!”, sparked widespread curiosity among residents of both cities, with many speculating about its significance before the company revealed its expansion plans.
According to Haldiram’s, the campaign goes beyond a promotional slogan and represents the joy of bringing people together over food for family gatherings, festive celebrations, and everyday moments. The upcoming store openings are part of the brand’s strategy to strengthen its presence in emerging markets and make its products more accessible to consumers beyond metro cities.
Commenting on the development, Rajiv Singh, Head of Growth and Marketing, Haldiram’s QSR chain, said, “When we launched the ‘Acche Din Aane Wale Hai!’ campaign, we aimed at sparking conversations among the residents. With the announcement of the new outlets, we are building on our decades-long legacy, which has paved a concrete path for us to expand even more strongly in emerging markets beyond metro cities across the country. We are delighted to see Lucknow and Gorakhpur playing a crucial role in our efforts, from being the first cities to witness the campaign to now becoming key destinations in our expansion plans.”
The company said the expansion aligns with growing consumer demand for trusted food brands, diverse dining options, and quality offerings across India’s emerging markets. By expanding its retail footprint, Haldiram’s aims to serve a broader customer base while continuing to offer the taste and quality that have defined the brand over the years.
The launch of the new outlets in Lucknow and Gorakhpur marks another step in Haldiram’s growth strategy as it continues to expand its presence across the country and strengthen its reach in high-potential regional markets.
