Analysis
Total TV Viewership stood at 1.16 trillion viewing minutes in Week 16: BARC & Nielsen Report
The 6th edition of BARC and Nielsen’s report titled Crisis Consumption: An Insight Series into TV, Smartphones and audiences shows...
Read moreDetails
Chrome DM announces expansion in coverage across Rural India amid lockdown
Mumbai: Last few weeks have been phenomenal in the history of Indian Broadcasting on the viewership front. Midway through the...
Read moreDetails
Enormous Brands decodes the ‘Lock-down Consumer’ amid Covid-19: 43% spike in cable TV viewers during lock-down
Mumbai: The stay-at-home mandate has changed the behavior and attitudes of many Indians. Indians who were born and brought up asking...
Read moreDetails
Taboola’s Topic Insights Readership Trends finds surge in daily readers for topics related to Arts, Entertainment, Careers, and Government
800% increase in page views about food and delivery services, 48% increase in pageviews about popular game PUBG Mobile in...
Read moreDetails
One month in lockdown: Yahoo India announces before and after search trends online
Users seek answers, scout for information on COVID-19 online Ramayan is top lockdown entertainment Singer Kanika Kapoor’s ‘social non-distancing’ misstep...
Read moreDetails
South GECs WK 15: Gemini TV at 3rd position in Telugu; Udaya TV at 2nd position in Kannada
According to BARC Ratings of South GEC for week 15, the following are the ranking of various Regional GECs. Malayalam:...
Read moreDetails
BARC WK 15: Star Plus secures the 5th spot in Hindi GEC Pay TV; DD National leads the Hindi GEC Rural
According to BARC data of HSM NCCS All India (Urban+Rural) for week 15 and we see no major change with...
Read moreDetails
Colgate Swarna Vedshakti is the Most Watched Campaign while Reserve Bank of India is the 3rd Most Aired Campaign: Chrome Optimal+ WK 14
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
Read moreDetails
Surya TV creates history, tops Malayalam category
According to the BARC data for week 15, Surya TV in the Malayalam (All platforms category) has created history by...
Read moreDetailsWEEK 15 records 40% growth over Pre COVID-19 at 1.24 Trillion Minutes: BARC & Nielsen Report
The 5th edition of BARC and Nielsen’s report titled Crisis Consumption: An Insight Series into TV, Smartphones and audiences show...
Read moreDetails
