The TAM AdEx-Television Advertising Report-IX for period Apr-Jul’20, it comprises of 2 sections that is Overall Television Advertising during Jun-Jul’20 & deep-diving into the details of News Channel Genres focusing on Hindi News, Bengali News, Telugu News, Tamil News and Marathi News. We focus on the 1st section of the report:
Advertising on Television during Jun’20-Jul’20
2,500+ Advertisers and 3,900+ Brands visible across 360+ Categories.
63,000+ hrs. of advertising volumes on Television in Jun-Jul’20.
Average Ad Volumes/Day in Jul’20 grew by 11% compared to Jun’20.
Week on Week TV Ad Volumes
Comparing week 31 to week 23, Television Ad Volume grew by 40%. Week 30 recorded highest Ad Volumes among weeks ranging from 23 to 31, ad volumes on TV for last 5 weeks reached above the average of Wk. 23-31.
Average Ad Volumes/Day: Jun-Jul’20
Avg. Ad Volumes/Day for the month of Jul’20 grew by 11% over Jun’20
Top Sectors and Categories
Sector ‘Personal Care/Personal Hygiene’ topped with 22% share followed by F&B sector. The list of top 10 categories was dominated by FMCG sector and Top 50 categories holds 73% share of TV Ad Volumes.
During Jun-Jul’20, the Top 10 advertisers together contributed 50% share of TV Ad Volumes. HUL alone had more than 1/4th of the Ad Volume share followed by ‘Reckitt’ with 7% share.
No of Categories, Advertisers and Brands
A stable trend in tally of categories, advertisers and brands observed during last 9 weeks. 15% rise in avg. number of advertisers and brands during week 30-31 compared to week 23-29, week 31 registered maximum number of advertisers and brands.
New* Advertisers and Brands each week
14% growth in tally of new advertisers in week 31 compared to week 30. No. of new brands grew by 12% in week 31 over week 30.
New* Advertisers and Brands on TV: Jun-Jul’20
Total 1100+ New Advertisers and 1800+ new brands seen in Jun-Jul’20 over Apr-May’20. Facebook topped list of new Advertisers and its brand Whatsapp leads among new brands.