Analysis
New Data from Adjust shows a rise in Ad Fraud across all verticals, With fraudsters increasing Faking Organic Metrics
Berlin: Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing...
Read moreDetails
Investment in infrastructure will boost the economy & jobs: GIIA-Ipsos Survey
New Delhi: According to the Global Infrastructure Investor Association (GIIA) and Ipsos Survey, urban Indians and global citizens strongly endorse...
Read moreDetails
Large scale sectors, industries witnessed expansion despite pandemic disruption: American Express India CFO survey
Mumbai: Businesses today are leading through uncertainty and addressing concerns with optimism to return to normalcy in a 12-18 months...
Read moreDetails
Festival time lifts spirits as consumers soak up the festivities, virtually: Ipsos Utsavnama
New Delhi: Navratri, Durga Puja, Eid and now Diwali – with so many festivals back-to-back, Utsavnama, the Ipsos Festival Tracker...
Read moreDetails
Demand for automobiles strong owing to safety concerns; SUVs, Electric Vehicles & Indian Automakers gaining ground: PAYBACK-Unomer Consumer Mobility Study
Mumbai: A recent study conducted on Fuel loyalists (Consumers who regularly spend on fuel for passenger vehicles, over the last...
Read moreDetails
Reykjavík Index for Leadership finds no reduction in prejudice expressed against female leaders
New Delhi: Women Political Leaders and Kantar, creators of The Reykjavik Index for Leadership, have found that as the world...
Read moreDetails
73% internet users consume content on social media everyday: ShareChat report
Mumbai: ShareChat, India’s leading social media platform, today released a report titled ‘Understanding India’s Next Billion Internet Users’, with Nielsen...
Read moreDetails
Ipsos Research reveals that BBC remains top international news brand in India
Industry research body Ipsos today announced that the BBC is the number one international news brand in the English language...
Read moreDetailsOctober sees 7% downward slide in optimism for Urban Indians, over Sept 2020: Ipsos What Worries the World Monthly Survey
New Delhi: October 2020 has seen a 7% downward slide in optimism for urban Indians over Sept 2020. But India...
Read moreDetails
AppsFlyer-Facebook Report provides strong Retention Playbook to build Business Momentum beyond Diwali
Bengaluru: AppsFlyer, the global attribution leader, today released a joint report with Facebook, ‘The Essential Guide to the Indian Festive...
Read moreDetails
