Analysis

Mumbai: In the face of unprecedented economic disruption caused by the COVID-19 pandemic, non-metro markets are likely to recover faster...

In week 28 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category this week...

International: Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing...

66% of Indian employees surveyed worked from home during the COVID-19 pandemic 90% of surveyed Indian employees are confident in...

Mumbai: In the wake of GOI banning 59 popular Chinese Apps, Kantar, the world’s leading data, insights and consulting company’s...

New Delhi: Happy tidings: the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India has shown further recovery and has...

In week 27 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category this week...

Mumbai: TAM Media Research released their ‘TAM AdEx-Television Advertising Report-III’ for period Jan-Jun’20, the report series focuses on top advertisers...

Mumbai: Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar,...

New Delhi: A study undertaken by Sulekha.com, India’s leading AI-driven tech platform for expert services has unveiled interesting trends and insights about the...