Sunday, December 14, 2025

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

December 13, 2025

Analysis

India’s AI-native future requires a careful balance between hyper-personalisation ambition and regulatory responsibility: LS Digital’s report

December 10, 2025

Analysis

Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug

December 9, 2025

Analysis

3 out of 4 D2C brands now rely on creators to drive sales: New Playbook by DSGCP, Meta & ViralMint

December 9, 2025

Home Category Analysis

Analysis

According to BARC data of HSM NCCS All India (Urban+Rural) for week 11 and we see no major change with SONY SAB leading this week too with 728mn impressions

Featured

BARC WK 9: SONY SAB leads the Hindi GEC Pay TV and Hindi GEC Urban category

March 14, 2020

According to BARC data of HSM NCCS All India (Urban+Rural) for week 9 we see SONY SAB is leading with...

Colgate Swarna Vedshakti is the Most Watched Campaign while Reserve Bank of India is the 3rd Most Aired Campaign: Chrome Optimal+ WK 14

Featured

Lizol tops Most Aired Campaign; OLX.IN is the Most Liked Campaign: Chrome Optimal+ Wk 8

March 11, 2020

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...

AsiaPac Pay-TV revenues to grow at 3% between 2020 to 2025 driven by India, Korea and China

Featured

Sports Media Revenues to grow at 7% CAGR in 11 APAC markets over 2019-24 to reach US $7.2 Bn : MPA

March 5, 2020

International: Sports rights costs across 11 Asia Pacific markets grew 2.4% in 2019 to reach US$5.5 billion in aggregate while...

Featured

BARC WK 8: Star Plus regains leadership in Hindi GEC Pay TV category

March 5, 2020

According to BARC data of HSM NCCS All India (Urban+Rural) for week 8, Star Plus is now leading the charts...

Featured

Dettol Toilet Soaps tops the chart for Most Aired Campaign and Most Liked Campaign this week: Chrome Optimal+ Wk 7

March 4, 2020

Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in...

Featured

Only 12% of organizations say that its customers are fully satisfied with their CX experience

March 3, 2020

Mumbai: NTT Ltd., a world-leading global technology services provider, today revealed the findings of its annual Global Customer ExperienceBenchmarking Report...

Featured

BARC WK 7: SONY SAB moves up to 2nd spot ( U+R); Dangal leads the Hindi GEC Rural

February 28, 2020

Mumbai: According to BARC data of HSM NCCS All India (Urban+Rural) for week 6 and we see that Colors still...

Analysis

Global advertising spend is set to rise by 7.1% to $660bn in 2020: The Adspend Outlook 2020

February 27, 2020

International: Global advertising spend is set to rise by 7.1% to $660bn this year, buoyed by 13.2% growth in internet...

Featured

Samsung Mobile is India’s Most Desired Brand in 2020; 4th time in six editions: TRA Research

February 27, 2020

Delhi: South Korean electronics giant Samsung wins the crown in TRA’s Most Desired Brands 2020, making it a fourth time...

84% mobile users use in India use the internet for Entertainment: MMA-GroupM report

Featured

84% mobile users in India use the internet for Entertainment: MMA-GroupM report

February 22, 2020

There’s been a significant rise in the number of individuals accessing the internet through their phones and today this number...

Page 173 of 246 Prev 1 … 172 173 174 … 246 Next

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

India’s AI-native future requires a careful balance between hyper-personalisation ambition and regulatory responsibility: LS Digital’s report

Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug

3 out of 4 D2C brands now rely on creators to drive sales: New Playbook by DSGCP, Meta & ViralMint

Analysis

BARC WK 9: SONY SAB leads the Hindi GEC Pay TV and Hindi GEC Urban category

Lizol tops Most Aired Campaign; OLX.IN is the Most Liked Campaign: Chrome Optimal+ Wk 8

Sports Media Revenues to grow at 7% CAGR in 11 APAC markets over 2019-24 to reach US $7.2 Bn : MPA

BARC WK 8: Star Plus regains leadership in Hindi GEC Pay TV category

Dettol Toilet Soaps tops the chart for Most Aired Campaign and Most Liked Campaign this week: Chrome Optimal+ Wk 7

Only 12% of organizations say that its customers are fully satisfied with their CX experience

BARC WK 7: SONY SAB moves up to 2nd spot ( U+R); Dangal leads the Hindi GEC Rural

Global advertising spend is set to rise by 7.1% to $660bn in 2020: The Adspend Outlook 2020

Samsung Mobile is India’s Most Desired Brand in 2020; 4th time in six editions: TRA Research

84% mobile users in India use the internet for Entertainment: MMA-GroupM report

Recent News

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence

Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

Newsletter

Subscribe to Newsletters