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Home Featured

Reckitt Benckiser advertised for 30+ brands during April – June 2020: TAM AdEx Report

by Editorial
July 16, 2020
in Featured, Market Analysis
1 min read
Regional Language channels had 60% Ad Volumes’ share in Overall Television advertising during Jul – Sep’20: TAM report
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Mumbai: TAM Media Research released their ‘TAM AdEx-Television Advertising Report-III’ for period Jan-Jun’20, the report series focuses on top advertisers during Apr-Jun’20*and the category they belong to, it also deep dives into brands of these top advertisers.

Week 16 (during lockdown 1) registered the highest advertising by Reckitt Benckiser, a sharp increase of more than 3 times in week 24 over week 23.

Brands of Reckitt Benckiser

RB advertised for 30+ brands during April – June 20*, the top brands accounted for 91% share of Ad volumes out of which 7 brands coming from personal and household hygiene. With Dettol Toilet Soaps leading the chart followed by Harpic Bathroom Cleaners and Lizol.

Categories of RB

With the top 3 categories together had an 85% share of Ad volumes, the top 3 categories consist of Toilet/Floor cleaners with 40%, Toilet Soaps with 35%, and Antiseptic Creams/Liquids with 10%.

Growing brands of RB

Among the 26 common brands during Jan-Mar’20 and April – June 20*, only 3 brands saw a rise in Ad volumes, Dettol with its range of products saw growth in this period

Brands of RB present in April – June 20 and not in January- March’20, out of total 37 brands, 11 were advertised only during April – June 2020.

Tags: Reckitt BenckiserTAM AdEx ReportTAM AdEx-Television Advertising Report-III

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